Keeping Subject Lines Active and Inviting

Writing by Brick Marketing on Saturday, 21 of June , 2008 at 5:52 pm

Are your subject lines bright and active, drawing the reader into your email? Or are they dull and boring and practically begging to be passed over in that daily email inbox scan?

The subject lines that you use could make or break your email marketing business, so this is definitely an area that needs to be focused on. There are a few ways to make sure that your subject lines are active and inviting.

• Use action verbs such as “increase”, “motivate” and “enhance”.
• Tell them what to do . . . “Open now”, “Click here”
• Use adjectives like “cheap”, “low cost”, and “easy”.
• Personalize it with the reader´s name.

These methods can really make all the difference in how your subject lines are perceived. Get people to open your email and the battle is half won. Your subject lines are very important in the process, so get used to thinking about them and rewriting if necessary.

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Category: Subject Lines

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