Email Marketing: Choosing the Right Autoresponder
Writing by Brick Marketing on Sunday, 22 of June , 2008 at 1:35 pm
When it comes to email marketing, your campaigns are only as good as your autoresponder. If you have a lousy one, it will show through your emails. And a good one will perform quietly in the background, allowing your emails to shine.
Free autoresponders are never a good idea. Nearly all of them include their own ads in your outgoing emails, but even the ones that don´t won´t give you the service you need. Free autoresponders are just that . . . autoresponders. They don´t allow many options and are limited in how many follow up emails you can include.
Find yourself a paid email service with an autoresponder and you´ll get much better service and far fewer limitations. Not to mention, you´ll be able to send out as many emails as you need to. Here are a few things to consider when selecting an autoresponder:
Price: Make sure you shop around and make sure you are getting the best service for the best price, since this can vary drastically. Check out hidden charges, too, like how much you´ll have to pay if you go over the email limit.
Number of emails: How often can you send out emails each month? Some email marketing gurus send out dozens every week.
Number of addresses: This would be how many subscribers you can have. Most limits can be raised for a little extra monthly fee.
Category: Email Marketing Basics
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