Email Content: Quoting the Experts

Writing by Brick Marketing on Monday, 23 of June , 2008 at 8:28 pm

Email content is meant to provide interest and information in most cases. Even sales letters offer some interesting information to capture the reader´s attention. One of the ways to add a bit more authority to your email content is to use expert quotes, but many people aren´t sure what the policy is on this.

Plagiarism is definitely bad, but it is generally accepted that if you use a few lines of someone else´s writing, with a link back to their website or blog, you are good. And when the person has no site, or the quote is before internet times, as long as you are crediting the person with the quote, you should be fine.

Expert quotes can really add a lot to your email content. People will tend to recognize these more popular names and that will give you more respect, in turn. Finding a way to add in quotes from leaders in the field from time to time is something that many websites do, so why not incorporate it into your email content, as well?

Your email content can always use a little brightening up and this is just one way to go about doing that. Make sure you give credit where credit is due and don´t use more than a few lines, and your email content will benefit.

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Category: Email Content

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