Opt-In Techniques: Starting Your List

Writing by Brick Marketing on Wednesday, 25 of June , 2008 at 1:58 pm

At the very beginning, when you are getting started in email marketing and have no list to work with, it can get a bit frustrating. After all, you need someone to send your email newsletter to if you plan to make this thing work! Many opt-in techniques seem to be aimed at already established email marketers, so today I´ve compiled some opt-in techniques that will work to get your list started.

Write an ebook or ereport. Having something to entice visitors to your website to sign up for your newsletter is still one of the best ways to get started and is a very useful opt-in technique that actually works.

Guest write for a blog or two. Many blogs allow guest writers to come and post one article on their blog, with a link to their site. This can be a good opt-in technique to get a bit of publicity and aim people at your landing page.

Article marketing. This is definitely a good way to go. While you may not get hundreds of subscribers, this is the very beginning, so it´s worth putting some work into it to get even a few people on your list. In addition, these articles will work for you for years to come, bringing in a steady trickle of visitors.

Get listed in ezine directories. This opt-in technique doesn´t require that you have any subscribers and most directories are actually free, so it´s a nice low-cost opt-in technique, as well.

Starting your list means using some different opt-in techniques. These will still work when you have subscribers, but in the very beginning, it´s pretty hard to work out a JV offer when you have nothing to leverage!

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Category: Opt-In Techniques

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