Spam Phrases That Can Hurt Your Image

Writing by Brick Marketing on Thursday, 26 of June , 2008 at 4:10 pm

There isn´t anything that an email marketer fears more than being labeled spam. But sometimes, even when your email newsletter makes it through the filter, people will consider it spam and click delete and unsubscribe in the blink of an eye. There are a few phrases that really set off alarms for readers and that are best to avoid.

“The price could go up at any minute! “This may be a handy tactic to pressure people into buying right now, but the fact is that most readers have caught on to the fact that most internet marketers don´t really change those prices and they will be more annoyed at the attempt to pressure them than anything.

“Late breaking news, Act Now!” This just lets your readers know that you are going to push them to buy something right this second and in many cases, they aren´t interested.

“I´ve got a very special deal for you.” When this appears in the regular email content of a trusted email marketer, it has value, but if you tend to bombard your subscribers with a lot of ads, this will just make them sigh and hit delete.

Aggressive email marketing campaigns can cause a lot of tension and unsubscribes that are very bad for your email marketing business. While getting through the spam filter is definitely a consideration, remember that your audience also has to approve your email content and not just the spam filter.

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Category: Not Spam

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