Write Compelling Email Newsletters

Writing by Brick Marketing on Friday, 27 of June , 2008 at 11:25 am

It´s quite possible to write a lot of email newsletters and never get a response from a single one. Without having an effective email newsletter, you´ll find that no one really bothers with them. You need to catch readers´ attention and make them want to read it and then act on what they´ve just read. But how do you do this?

Tips for Compelling Email Newsletters

• Use examples. If you are trying to let people know how effective a certain technique is to make them more productive, include a case study. Reading about real people and their experiences is far more riveting than just reciting facts.
• Add statistics. Rather than simply saying “This course increased most people´s ability to speak in public”, try using actual numbers like, “This course mad 98% of students feel confident speaking in public”. Or “The product cut wasted time by an entire hour”. People love to read exactly how much something will help or change them.
• Tell them the benefits. Letting your readers know that the examples included in your email newsletter weren´t people who had a special advantage. Tell them how they can benefit, too, as ordinary human beings.

The trick to writing email newsletters that get your subscribers to act is to include information that draws them in and makes them think, “This could work for me”. That´s when you´ll start getting a good response!

Category: Email Newsletters

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