Email Marketing Basics: Dealing With Reader Emails

Writing by Brick Marketing on Tuesday, 1 of July , 2008 at 4:02 pm

Once your email marketing campaign reaches certain heights, you will find that you start to receive quite a bit of subscriber feedback. While it is great to be noticed and have interaction with your readers, it is also something that can bog you down and take a lot of time to deal with each day. Since time is indeed money, it´s in your best interest to figure out ways to handle reader email quickly and efficiently.

The first thing to do in order to deal with reader emails is to write a form letter. This should be as general as possible and no more than a paragraph, thanking the person for contacting you. As needed, you can add a line or two to make this more personal, but it is ideal to send out to those who just write to compliment you and who aren´t looking for an answer to a question or a specific reply. This will save you hours, particularly if you keep it as a draft in your email and simply personalize it and send it out.

Taking the time to set up email filters will also help you in your daily management of email marketing emails. The initial process can take a few hours or even a couple of days to get set up, but once it´s done, you´ll have a far easier time manageing emails and deciding which ones need to be dealt with immediately and which can be left for a bit. Press releases, for example, can be saved for future use, while JV requests can be immediately resonded to.

Develop your own system for handling the email that comes in from your email marketing campaigns. Whether you spend several minutes throughout the day dealing with it or just work on it once a day is up to you and your schedule. The point is to get it done and you could benefit greatly from responding in a timely manner to these emails.

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Category: Email Marketing Basics

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