Email Marketing: Why Offering a Free Email Course is a Great Idea

Writing by Brick Marketing on Wednesday, 2 of July , 2008 at 1:36 pm

Email marketing isn´t all about email newsletters, despite what many people think. While email newsletters require quite a bit of work and upkeep, an email course is something quite simple to put together and it can actually continue earning for years, without being touched, if you set it up properly.

Advantages of Email Courses

• One time effort for long term gains. If you set up your email course properly, you´ll find that people will continue to sign up for it and will continue to buy through your links even if you don´t touch it again. This means the earning potential is unlimited!
• Repeated call to action. You know by now that getting your offer in front of people´s faces repeatedly is necessary if you want them to buy . . . well, with this email marketing technique, you´ll be doing just that.
• Ongoing communication. Once someone has signed up for your email course, you can continue to send them separate emails for as long as they remain subscribed to your list. While it´s not recommended that you do this too frequently, particularly if your email course is running at the same time, it can definitely help to make readers aware of new deals and techniques.

Email marketing can be so much more than just a newsletter and with a free email course, you are offering something of great value to your students, while managing to build up a good reputation and cement that trust with them rather quickly. It can be a good method of building your email marketing business and one that should definitely not be discounted.

Category: Email Marketing

• Add this post to Del.icio.us - Digg

No comments yet.