Email Design: Use Columns for Clarity

Writing by Brick Marketing on Saturday, 5 of July , 2008 at 4:28 pm

It`s always a good idea to make sure that your email design is one that can be read easily and without problems. However, a block of wide text can often be a bit difficult to assimilate, so many email marketers find that it is easier to present email content in columns which are far faster to scan and present clear information in more than one place.

Rather than require readers to scan down the page several inches to find the next article, you can just have it begin in the next column. While this makes the email content clearer and more easily available to the reader, it also serves another purpose.

When email design incorporates columns into the email, it can be a very good way to draw the reader in. Rather than close the email when he sees the first article, which doesn`t much interest him, the reader will be presented with double the information and this can double your chances of keeping the casual reader interested.

Email design can make the difference between whether or not people are reading your email newsletters and columns make it that much easier to capture their attention.

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Category: Email Design

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