Email Marketing: Are Your Offers Right for the Market?

Writing by Brick Marketing on Sunday, 6 of July , 2008 at 8:54 pm

Email marketing is all about selling to your readers. You may provide information and useful tips, but in the end, it`s about earning some cash and that`s fine, as long as you go about it the right way.

Over at Kitzer and Bender, there is a reminder of the direct mail marketing rule that can also be applied to email marketing with great success.

The 40/40/20 rule of direct marketing says that the success of an email marketing campaign is based 40 percent on targeting the right audience (your email list), 40 percent on the offer you make, and 20 percent on your creative execution (including copy-writing and design).

This 40/40/20 rule is very useful in email marketing as well and it give a great starting point for how much energy you should be putting into each area. Having the right offer for your target market is a vital part of working with your email list to earn money. The rest should fall right into place without any issues, including the copywriting and promotion of the offer.

Email marketing is an area that can be very profitable, but you do need be sure you aren`t spending too much of your time on the wrong offer.

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Category: Email Marketing

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