Opt-In Lists: The Value of Splitting Them Up

Writing by Brick Marketing on Wednesday, 9 of July , 2008 at 4:53 pm

When you are first starting your opt-in list, it may seem like a bad idea to divide your list in two, especially if you only have a handful of subscribers. However, it really is the best thing you can do, no matter what stage you are at in the email marketing game.

The most common reason to divide your opt-in list is to keep the active subscribers on one list. Your tactics for getting people to buy should be quite different between those who have already bought and those who have never answered a call to action in your emails.

Subscribers on your opt-in list who have already bought something from you have proven that they trust you enough to go ahead and pay you money for what you are recommending. This is a big deal and one that should be taken advantage of.

Once someone has bought from you, they are far more likely to buy again, so it is a matter of presenting the right offer. Now, it makes sense that it will take less convincing to get the sales opt-in list to buy than those who have shown little or no interest in buying from you.

Consider it. You could end up earning more by splitting your opt-in lists.

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Category: Opt-In Techniques

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