Brand Name Spam and How to Avoid It

Writing by Brick Marketing on Friday, 11 of July , 2008 at 5:24 pm

Brand name spam is when an email marketer uses a big name brand to get past the spam filters. While this doesn`t always work, seeing a subject line with “Lowe`s” or “Wal-Mart” in it tends to grab people`s attention. But is it a good way to go?

Spam is spam, no matter how you get it into the inbox and just because you use a special brand name to ensure that it is going to get past the spam filter doesn`t mean you`ll necessarily get more sales. In fact, it could ruin your reputation.

You don`t use techniques like this? Excellent, but that doesn`t mean they can`t be sneaking in anyway. If you sell solo ads and ad space, make sure you check what people are trying to run in your email newsletter. Even if the solo ad has nothing to do with you, this could destroy what people think of you and in email marketing, that could mean losing everything.

Brand name spam is still spam, so keep an eye out for it and be sure not to mislead your readers with this type of headline.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Not Spam

• Add this post to Del.icio.us - Digg

No comments yet.