Email Marketing and Video Make a Great Mix

Writing by Brick Marketing on Thursday, 17 of July , 2008 at 8:54 pm

Have you ever used video in your email marketing campaigns? It`s a well known fact that website visitors love video and many website owners and blogs are starting to use video to convey information faster and in a more interesting format.

Here`s an interesting case study on using video with your email marketing.

masterIT connected the video to an email marketing campaign. This email video campaign had a 31% open rate and a 22% click through rate — far stronger results than a typical email campaign. Drake used Emma (”a way cool email marketing firm based in Nashville,” he says) to manage the campaign.

Video is far more dynamic than simple text or even audio. It allows the reader to absorb information via more than one sense and this can really be a good way to convey information that just isn`t going to make a lot of sense when written. Some things are better shown than written.

If you want to add extra interest to your email marketing campaigns, consider using links to video content on your website.

Category: Email Marketing

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