New FTC Email Marketing Spam Guidance
Writing by Email Marketing Journal on Friday, July 18, 2008 Comments Off
As an FYI to everyone, here is a new email marketing spam law as follows:
In May 2008 the Federal Trade Commission(FTC) released its Statement of Basis and Purpose and Final Discretionary Rule (“final Rule”) on the CAN-SPAM ACT. This statement contains four new rules, and also contains some clarifications and guidance to the text of the original act in the form of the Statement of Basis and Purpose (SBP). You can read the FTC press release, and you can find the full text of the update here. The new rules go into effect on July 7th 2008.
Please visit the following link or more useful information:
http://constantcontact.custhelp.com/cgi-bin/constantcontact.cfg/php/enduser/std_adp.php?p_faqid=3083
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