Are You Spam Compliant?
Writing by Brick Marketing on Sunday, August 10, 2008
Spam has become the bane of the inbox and it`s everywhere. No one can escape the dreaded spam, but they are sure trying! That means heavy duty spam filters and safeguards are being put into place as people struggle to get control over their email.
While it`s impossible to pass everyone`s settings (some people have no unknowns allowed) without being whitelisted, that doesn`t mean you can`t give your emails the best chance possible to get through to your readers . . . people who actually signed up for your newsletter.
Knowing what the rules are can really help you play the game. So make sure you stay on top of new spam laws and know what you`re doing when you write an email newsletter.
Chances are, you`ll still end up in the spam filter on occasion, but knowing what put you there means you`ll be better able to tailor your email newsletters to avoid that problem.
Category: Email Marketing
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