Skip the Spam Filter, Get Straight to the Reader
Writing by Brick Marketing on Tuesday, August 19, 2008
There are so many areas that are liable to get you caught up in the spam filter that it is pretty much impossible to guarantee that you`ll get through to the inbox every single time. However, there is one way to guarantee this.
Whitelisting is the best spam avoidance system available, but most people have no idea how to use it. That`s why you, as an email marketer who wants their email newsletters read, need to educate your readers.
Most subscribers are more than willing to set up a whitelisted address, once they know what it is. This is particularly true when you tell them that they need to do this if they want to receive the free gift you are sending them. These welcome emails more often than not, end up in the spam file and that just won`t do.
Let people know how to ensure that they not only get the item you are giving away, but also receive your future emails. By telling them what to do, you will raise your open rates by quite a bit.
Category: Email Marketing Basics
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