Writing Email Newsletters for Their Target

Writing by Brick Marketing on Saturday, 23 of August , 2008 at 6:35 pm

When you write your articles for email newsletters, are you writing at a level that makes sense, given your target audience? Most people will automatically respond “yes”, but it might need a second look.

If your email newsletters are aimed at teens, it isn`t enough to just write with the latest lingo. You need to know how to talk to teens without talking down to them. Writing for parents? Don`t assume they know the basics, but again, don`t talk down.

Your actual writing should be at a level that everyone will be able to understand, as well. Most experts say aiming for a sixth grade level is ideal for most writing. While you may enjoy using big words, keep in mind that the majority of readers won`t understand what you`re talking about, so provide an explanation or limit your use of extended vocabulary unless you know your readers will get it.

When you write email newsletters that are designed for the readers, you`ll end up with a much higher response rate and happier subscribers.

                      Category: Email Newsletters                      

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