Email Marketing Journal


Monthly archives for September, 2008

Try Local Email Marketing to Stay In Touch with Your Community



With offline marketing slowly becoming extinct local business owners with be forced to go digital or face possible defeat in their business. Many have grown their business for many years without ever turning on a computer but they might all soon change.

Email marketing to keep in touch of your current local business will be an area that many local business owners are slowly heading into. As flyers and postcards get more costly to produce and distribute the ability to stay visible online becomes relatively inexpensive considering the possible for reach for an email campaign. If you have been collecting email addresses from your clients and customers you are good shape. If you have not been than find a system that allows you to collect this piece of information because it will allow you to stay on your audience’s radar for many years. With so many different email providers online that will help you distribute your email campaign once you have your list compiled. As a local business owner trying to break into the online marketing industry it can be frustrating. Even starting off your campaign with only a handful of collected emails is better than nothing at all. If you haven’t started email marketing your local business online yet it is ok, Chances are you are not the only one but keeping in front of your local community online will be very important. More and more people refer to the internet to start any shopping research or purchasing research so you will need to stay on your audience’s eyesight to keep your business growing.

Start collecting email addresses from your clients now. Give yourself a goal of fifty email addresses and then start your campaign. Contact your clients by giving them a discount on a product or service and watch your local business grow.

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Posted in Email Marketing - Tagged Email Marketing, local email marketing
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Forget Email Blasts – Its Quality Not Quantity!




Years ago you could purchase an email list and blast emails at them and probably drive in a good amount of traffic or business to your company website. Times have now changed and that approach just doesn’t seem to work like it used to.

Over time people have found distaste in their mouth for pushy companies or spammers flooding their inbox with useless emails. Email recipients tolerated this type of marketing for a very long time but are less prone now to react to this type email marketing. Your email marketing campaign now should be comprised of highly clean and scrubbed emails that usually consist of current clients and opt in email recipients. When someone receives an email that at some point in time they gave permission to be solicited chances are they can connect or relate to the information that is being presented to them. If they are able to make that connection between your company and their current or past interest than they will be less likely to hit the spam complaint button which can ultimately shut off your account with whatever email vendor you are using to distribute your email campaign. The last thing you want is for your email provider to shut you down before you even get ramped up. Worst case scenario that recipient unsubscribes to your email or newsletter which in the end is much more manageable than having your doors closed. Email marketing is like any other form of communication, it was great until it was used and abused and now has to be approached in an entire different fashion. Anybody having a bad day can go ahead and click on the spam button and submit that complaint but your chances are much lower if that recipient is not blinded by an email forcing an ad down their throat how you increase your brain size.

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Posted in Email Marketing - Tagged Email Marketing
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