Many companies every year focus on growing their email lists by leaps and bounds but some are not sure what to do with the emails and some might do too much. What is the fine line between sending too many emails or not enough? When trying to answer this question you have to take a step back and take a step into the shoes of your audience.
Are they a fussy a group of people or calm and collective? Do they complain often or do you never hear a peep from them. These questions are important to answer because one thing you don’t want to do is irritate your audience with too many emails to where they don’t want to hear from you anymore. If your email list starts to diminish at a rapid rate then you need to analyze your frequency of emails or take a look at the email itself and make sure you have something good going out. Make sure your audience can use the information in their email to their advantage. If at any point your lists starts to feel like they are being spammed with advertisements than you might eventually generate a landslide of unsubscribers.
Taking a step over to the other side of the train tracks, you have 5 thousand email addresses and the last time you sent an email was last spring? That list is your golden egg and you could be missing out on a great opportunity to let your audience know that you are still on the map. Allow yourself to be on your audience’s radar. They have submitted their email to you at one point so you have permission to contact them. Let them know about new things that are going on with your company frequently. At the bare minimum once a month email or newsletter is ok.
