So You are Ready to Start Up an Email Campaign?

Writing by Brick Marketing on Thursday, 11 of September , 2008 at 11:51 am

Building your email list organically through your business is hands down the best practice. “Email blasts” are something of the past and do not work like they did 5 years ago. Knowing this you have spent the last 12 months working really hard at building your email list. You have spent countless hours and generated a great deal of contacts and clients to build this list and you are ready to start your first email campaign. First you have to ask yourself who is the best vendor to go through for all your email campaign needs.

Start off by visiting the various different industry leader websites and take a look at rates. Most email newsletter vendors will allow you to take a trial run with their service for 30 or 60 days. This will give you enough time to figure out if you really like working with that company. Companies like iContact and Constant Contact will allow you to sample their services for a short period of time to make sure that you enjoy using their services.

So once you have secured your vendor now comes the fun part, building your newsletter. Having used constant contact in the past it takes a little bit of time tinkering with the different features to figure out how to use all the components to build a newsletter. Once you have successfully figure out how the rest becomes pretty easy. So you know they lay out and colors and logos you want to use but now what do you put in the actual newsletter so people opening have some benefit to reading it. Keeping it informative is always important, give the reader the ability to channel over to the website but bombarding them with sales pitches doesn’t always lead to anything but unsubscribers and that is one thing you do not want out of your email marketing campaign.

                      Category: Email Marketing Basics                      

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