Forget Email Blasts – Its Quality Not Quantity!
Writing by Email Marketing Journal on Thursday, September 18, 2008 Comments Off
Years ago you could purchase an email list and blast emails at them and probably drive in a good amount of traffic or business to your company website. Times have now changed and that approach just doesn’t seem to work like it used to.
Over time people have found distaste in their mouth for pushy companies or spammers flooding their inbox with useless emails. Email recipients tolerated this type of marketing for a very long time but are less prone now to react to this type email marketing. Your email marketing campaign now should be comprised of highly clean and scrubbed emails that usually consist of current clients and opt in email recipients. When someone receives an email that at some point in time they gave permission to be solicited chances are they can connect or relate to the information that is being presented to them. If they are able to make that connection between your company and their current or past interest than they will be less likely to hit the spam complaint button which can ultimately shut off your account with whatever email vendor you are using to distribute your email campaign. The last thing you want is for your email provider to shut you down before you even get ramped up. Worst case scenario that recipient unsubscribes to your email or newsletter which in the end is much more manageable than having your doors closed. Email marketing is like any other form of communication, it was great until it was used and abused and now has to be approached in an entire different fashion. Anybody having a bad day can go ahead and click on the spam button and submit that complaint but your chances are much lower if that recipient is not blinded by an email forcing an ad down their throat how you increase your brain size.
Comments Off Category: Email Marketing
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