Make it Easy for your Visitors to give you their Email

Writing by Email Marketing Journal on Friday, December 5, 2008 Comments Off

So you have launched a company and you are ready to tackle your online audience. Where do you begin? There are many different areas to begin but just starting somewhere will put you ahead of many others. At some point of your online marketing you will want to start collecting email addresses.

Many of your website visitors would be more than happy to give you their email address so it is important to be able to supply them with the opportunity to do it. Never assume anything in online marketing and make sure to spell out everything for your traffic. You can sometimes put an email field right in the middle of the screen and they still won’t know where to submit it. Make sure it is not hidden also on the page as well. Nobody is going to search through your website as to where they can give you their email address. make sure when building or tweaking your website you offer a field in plain view where they can give you their email address. If you have it located on one page your website your visitor will not necessarily navigate back to that page. It is important to lay it down very clearly for your visitors on every page. having fields located on every page of your website will allow your visitor to not have to back track to a previous page to submit their email address. Often times if a visitor has to click around too much they will just end up leaving from frustration. Taking email addresses during a purchase is just a given. If you have a brick and mortar business it is important to ask your customers if they would like to give you their email address. If you haven’t been doing this you should start. It is pretty safe to say that anybody making a purchase from you can assume to receive an email at some point in time down the road.

Make it clear for all visitors where they can submit their info on your website and always ask for email addresses. Your email marketing campaign will be very important in the future to stay connected with your customers and clients.

Comments Off                      Category: Opt-In Techniques                      

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