Email marketing comes in many different shapes and colors and as a business you should really test as much as possible so you know what works and what doesn’t. By using an email survey periodically you can isolate information you are trying to look for.
Email surveys can allow you to find out information regarding your audience that normally would be difficult to dig up. There is a great deal of information you can find out to help clean up your marketing efforts. Just asking your email recipients will not get them to act. You have to offer something in order to get them to stop what they are doing and respond to your survey request. usually a free give away of some sort like a t-shirt, and iPod or Laptop will work, depending on your budget of course. When an email recipient or customer gives you detailed information on how large their family might be or any personal interests they will expect something in return. People in general will not divulge personal information if the chance of something coming there way doesn’t exist.
Here are some items of information that a survey can reveal:
Industry:This could be a very powerful piece of information. If your product spans across many verticals but you find out one is very top heavy that leaves room to either further target that industry or pick up slack in others.
Company Size: With this information you can target products in email campaigns that could isolate specific attributes of specific company sizes
Specific Marketing Efforts? If you can understand what type of marketing efforts your email recipients are currently executing you can target products and services according to those needs.
