Are you Getting Many Spam Complaints?
Writing by Email Marketing Journal on Friday, February 6, 2009 Comments Off
Are you a business that seems to have many spam complaints recently with your email campaigns? If you have noticed many spam complaints lately you have to ask yourself a few import questions.
1. Did you recently buy a list from a list broker?
From our experiences we have realized that purchasing a few hundred thousand emails and dropping them into your email marketing providers database and just firing off advertisements tends to piss people off. You might not offend everyone but you will get some people wondering why on earth they are getting your email when they never wanted it in the first place. This can quickly get some to roll across the spam button and hit submit.
2. is your content stale?
You might just find out that your recipients are getting sick of your material. If you have peddling the same stuff for many years people right now have less patience for anything so they might just not want your emails anymore. Try giving them a fresh new look or take your email marketing campaign in a whole new direction. Instead of selling try offering help to solve a problem or solutions to problems in that industry that people might find very useful.
3. are you always selling?
Sometime if you sell sell sell people just get a bad taste in their mouth. It might take them a few months to hit the spam button but eventually they will hit it. The hard sell is good but when the economy has hit rock bottom all that selling could very well back fire.
Comments Off Category: Email Marketing Basics
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- How do you Collect your Email Addresses?
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- Are you Getting Many Spam Complaints?
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