When you start gearing up to either launching your email marketing campaign or even just looking at your existing one it is important to analyze everything including the subject line. The first thing your recipient sees is the subject line so it is important to make it catchy. Never try tricking your email recipients.

If you trick your email recipients you can guarantee yourself getting some spam complaints and eventually having your email account shut off by the company that you use. It is perfectly fine to experiment with various subject line. It actually encouraged to experiment with different subject lines in order to find an approach that works best or maybe better than your other approaches. Too much of one thing is never a good thing and that rule applies to your online marketing as well. You want to test and keep things fresh at all times. Email marketing is no exception to this rule. Trying different things will yield different results which could either go both ways but it is important to bring in new directions into your email marketing campaigns. The subject line is your first impression so it is important to get it right. If you always use the same subject line it could eventually be a a boy who cried wolf situation where your recipients just do not respond to your emails like they used.

Do you have a business where you do not have a strict email collection policy in place? How do you exactly collect emails? There many ways different ways to collect email addresses. We all know that buying large email lists doesn’t always work and you can quickly have your email distribution accounts shut off if people feel like they are being spammed by you. Email marketing is very effective if approached correctly.

Some people quickly forget that one of the easiest and best ways to collect anything is to simply ask. if you are a service based business and you speak with many prospects over the phone ask them if you can put their email address on your distribution list. They will either say yes or no, its that simple. most potential customers will not yell at you and most will be more than happy. If you conduct your email campaigns the right way and you don’t use spammy type approaches than you should not have any problems with your email recipients reporting you for spam or hitting the spam complaint button. Too many of these and your account could be gone before it even started.

How about your website? Do you have somewhere prominently displayed on your website where website visitors can submit their email address to receive your newsletter? Have it visible for everyone to see right there when they land on your website. Make sure it is in the same location on every page also. This is important so a website visitor does not have to back track to find the page where they can sign up for your newsletter.

From the second a recipient opens and email from your business it is like anything else, you have just a few seconds for them to decide whether they want to hit the delete button or keep reading. Does you email have any attention grabbing points to it?

When you read over you email ask yourself if you would enjoy reading your email. If you do not enjoy reading your own email than how is anyone else supposed to? Does your company or brand have a unique message or image? Do you carry that message and image through to your email marketing campaign? Each email is like a new ad, you should have something that pulls that reader in and urges them to keep reading and maybe even persuading a recipient to revisit your website and take a look at your services or products. Personality also gets people talking and chatter is something you want in your industry. Chatter will get people visiting your website and exploring their own curiosity which can develop into some new business. Personality in your emails allows you to connect with your readers. You don’t want your recipients to feel like they are reading an owners manual. You need to get them to feel the story you are trying to tell them. There is nothing wrong with making your email witty, fun and personable. All these efforts

For any growing business online your reputation is sometimes all you have. Online users get more and more savvy by the day and they know how to pin point a bad apple through various online searches. Many users will not make a purchase or sign on a vendor until they have done some searches online to see if any bad or negative press exists. StepRep is a new online product that can help you track your online press and manage it from one location. By using your Google log in StepRep can monitor what your online community is saying about you. What is unique about this product is that it is capable of tracking your social networks as well. If you some ranting about you on Twitter in a not so friendly manner StepRep will help you isolate that and trigger a campaign to fix it. Often times by the time something makes it to you is already too late. it has run it’s course and too many eyeballs have seen it.

If online shoppers find that others have been complaining about your service or product they will most likely head in the other direction. The internet has made it easy for people who might have not had a voice at one time to now have a loud one. Whistle blowing website are everywhere and very easy to use. Most of these sites are very large and powerful and rank very quickly for your name. To stop any negative press from anchoring itself into a search engine result for your name you must be able to counter act it very quickly. StepRep helps with that step. If you let negative information sit for too many months chances are it will require twice as much work to actually move it. Negative press must be fought right away and the only way to do this is to have constant supervision over your business or personal name.