Pay Attention to your Subject Line
Writing by Email Marketing Journal on Friday, March 27, 2009 Leave a comment
When you start gearing up to either launching your email marketing campaign or even just looking at your existing one it is important to analyze everything including the subject line. The first thing your recipient sees is the subject line so it is important to make it catchy. Never try tricking your email recipients.
If you trick your email recipients you can guarantee yourself getting some spam complaints and eventually having your email account shut off by the company that you use. It is perfectly fine to experiment with various subject line. It actually encouraged to experiment with different subject lines in order to find an approach that works best or maybe better than your other approaches. Too much of one thing is never a good thing and that rule applies to your online marketing as well. You want to test and keep things fresh at all times. Email marketing is no exception to this rule. Trying different things will yield different results which could either go both ways but it is important to bring in new directions into your email marketing campaigns. The subject line is your first impression so it is important to get it right. If you always use the same subject line it could eventually be a a boy who cried wolf situation where your recipients just do not respond to your emails like they used.
Leave a comment Category: Email Marketing
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