When is the Best Day and Time to Send your Email Newsletter
Writing by Email Marketing Journal on Friday, April 3, 2009 Comments Off
There are no straight forward answers to anything when it comes to email marketing. Everyone responds differently across all verticals. Sending an email to a lawyer will be different then sending one to a webmaster.The best marketeers and the most successful online business know how to put themselves in the shoes of their email recipients and also their audience.
Putting yourself in the shoes of your email recipients will be vital. Don’t assume anything. Assumptions don’t always lead to anything. You have to follow your analytics information and see whats working. Most people have very busy and long Mondays and if you know your audience might be a bit busier than other industries than sending out an email marketing campaign or newsletter on that day might not be a wise choice. Statistics show that most emails are opening during the day roughly during work time hours. If you are sending B2B newsletters this will be your ideal time. Often times people like to clean out their emails in the morning so getting them in their earlier might make sense. B2C is a bit different because people will make purchases at home at all hours of the night. Take into consideration the demographic your are marketing to if you selling directly to the public. If it is a younger crowd they might read your email late at night. If it is an older person that email screen might not stay open past a certain time in the evening. if you are targeting moms than it might not get a look for a few days so be conscience of what you are sending. If it is a 2 day coupon to a busy demographic there is a good chance it might get opened after the expiration date.
Don’t forget to test and try different days and times and always schedule out your email marketing campaigns for the most effectiveness. Try changing everything from frequency to subject lines every few months and make an analysis of what you find.
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