How to Increase Open and Click Rates

Writing by Email Marketing Journal on Friday, May 1, 2009 Comments Off

If you have been sending an email campaign regularly for quite some time now and you are starting to see your campaign loose steam there are something you should look at and consider. If you haven’t changed the content of your newsletter or email start with this. Once your email marketing starts to go sour you have to make tweaks and changes to get people to respond again.

Try changing your approach to see if things get better. There is a good chance your content and approach might be getting stale. it might be time to give it an overhaul or just a big change. Maybe it is time to change the design and images to give it a new fresh look. Change is good and should be embraced. if you want your company to grow you will have to continue to make changes and tweaks as you move forward. try adding new calls to action in your email. Get people to want to click on links. Entice them to be curious. You don’t want to send the same type of email over and over. Try playing with different subject lines as well. The subject line is probably more important than the actual email. It is the first thing that your email recipient sees and it will determine whether they want to click on and open your email or hit the delete button. Try as many different things as you can. Be clever but not sneaky. You don’t want to trick someone with your subject line and have them be upset once they open the newsletter because then you can very easily get a spam complaint and too many of those your account runs the risk of getting shut off.

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