Do you Want More Email Subscribers?
Writing by Email Marketing Journal on Friday, May 15, 2009 Leave a comment
Are you curious as to why people don’t sign up to your email newsletter? If you answered yes to this than you have to ask yourself a few things first. How is your subscriber field on your site set up? Is your website built to attract email subscribers?
People are not just going to land on your site and give you their email address. You have to lead them down the path. No matter what you want you offer on your website you want to lead them down the path to what ever effort you want them act on. You should always have an email newsletter sign up form on every page of your site. If one of your main focuses is to get that email than you must make it clear and visible. The worst thing you can do is have an email subscriber field on one page of your site. Most website traffic will not try to find the page. If they are already on a page than they will subscribe only if it is convenient for them. Make it as convenient as possible. Getting that email is very important so that you can stay in touch with that person. If they showed interest by subscribing once than they will want more information from you as you have it. Don’t make the web site visitor hunt for the page to submit their email. If you are launching a new website tell the web designer that you would like an email field located on your website in a prominent location on every page of your new website. If you are launching a service based business this will be extremely important to have so that people don’t have to hunt around and navigate away from a page that might have a service they are interested in hiring you for.
Leave a comment Category: Email Marketing
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