Writing by Brick Marketing on Sunday, 1 of June , 2008 at 7:33 pm Leave a comment
You probably don´t think of SEO when you´re writing subject lines for your email newsletters . . . after all, they´re being sent to someone´s email inbox, not Google. You might be surprised to realize that SEO actually does matter to some extent in your email subject lines.
ProQuest Technologies recently talked about this on their blog:
Here’s something else to take into consideration: Now that most email services provide multiple gigabyte-sized storage, users are archiving more newsletters than they used to.
On the one hand, doing this adds to their information overload. On the other hand, it enhances the long-term value of newsletters. That means email newsletters are now part of someone’s personal inventory.
While not precisely SEO, it does count. You will find that if you search email inboxes for specific keywords, the emails that have these words in the subject line will be first in the list. This means that having your keywords or at least keywords that describe the content of your email newsletter, should be used in the subject line.
Subject lines are a very important part of your email newsletter, but the fact that people will be searching their email for specific keywords makes them even more vital. Consider using some SEO techniques in your subject lines and make them easier for people to sort through.
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Category: Email Content, Subject Lines
Writing by Brick Marketing on Tuesday, 27 of May , 2008 at 1:50 pm Leave a comment
Keeping up a steady stream of top quality email content is not the easiest thing in the world. Anyone who writes regularly on a specific topic will tell you that it´s hard to come up with new ideas and to write about them in an interesting and engaging manner. However, if you want your readers to keep coming back, you´ll definitely need to do just that.
Stockpile ideas. This will help you get through those not-so-inspired email newsletters. You´ll have something interesting to work with. Ideas come from all over, so keep a notebook or laptop handy to write them down when they do occur.
Recruit guest writers. While not a technique that should be overly used, it can be helpful to have someone guest write for you once in a while. Plus, you can get an interesting new perspective on an old topic.
Gain inspiration. Make sure you have a list of blogs or websites or even magazines where you can go to get inspired to write about your topic. Whenever you´re feeling a bit dry in the idea department, go read someone else and you´ll find inspiration.
Just because you have these great resources does not mean you will not run into some dry spells. You may want to write more short articles whenever the inspiration hits and then store them for later use when you just can´t come up with anything good. Your readers will appreciate the consistent email content.
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Category: Email Content
Writing by Brick Marketing on Sunday, 18 of May , 2008 at 6:04 pm Leave a comment
Optimizing reader interest in your email content is the best way to get your subscribers to read every single email that you send out. It´s said by experts that the average person needs to see an advertisement 7 times before buying so you can imagine that the more often you manage to get readers to actually read your email content, the faster you´ll have sales.
So, how exactly do you manage to get people reading your emails? Here are few tips on just that.
- Table of Contents. This will let your readers know exactly what is in the email content and they will see at a glance how much information they are going to be interested in.
- Headlines. Using a title or headline at the beginning of each section of your email content means that your readers will be able to simply scan the content for the parts they are interested in.
- Bullet points. These will help your readers find their way through your email content to where they want to be. Bullet points make it easier to read your content.
Your email content should be easy to read. Long paragraphs and difficult words will only result in skipped emails. If your subscribers know that they can´t read your email content easily, then they will tend not to bother opening your emails. Obviously, it´s in your best interest for them to open emails from you, so make sure that you follow the tips above to make your email content more interesting and easier to read.
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Category: Email Content
Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 3:05 pm Leave a comment
You can write email content until you are blue in the face, but unless it is something that your readers actually are interested in reading, you won´t have much success. Making your email content relevant to your subscribers and their lives or businesses is the best way to keep them reading and to get them to tell their friends about you.
EmailAppenders makes a very good point about what exactly you should be striving for with your email content.
The most important aspect that helps in the success of an email marketing campaign is to tell your prospective customers about what’s in it for them and in what way the product or service can benefit them in terms of improving their lives, making them earn money, helping them lead healthier lives, making them live longer, making them more successful, help them save money, protecting them from disasters etc. Once this question is answered half the work is done and hence companies need to concentrate more on developing content that focuses on the benefits of products/services to the customer rather than associated features.
People want answers to their problems, no matter how trivial and if you are able to provide them with solutions, you´ll find that you have far fewer unsubscribes. But in order to provide readers with email content that can help them, you need to first understand the problems they are facing. This can be as simple as doing a survey of your subscribers or doing some market research.
Relevant email content will always take you further than you expected. You might even find that some of your subscribers promote you on their own websites or blogs. It is a huge benefit of good email content . . . extra publicity and more subscribers.
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Category: Email Content
Writing by Brick Marketing on Sunday, 11 of May , 2008 at 7:02 pm Leave a comment
Not all email content is exactly reader friendly. Your writing will depend greatly on the audience, but it should definitely be readable by your target market. Not all email marketers keep this in mind as they write their email content.
If you tend to write in the style of a university English professor, then your email content probably isn´t reader friendly to the majority of lists. A teen looking for gaming tips, for example, won´t follow your strategy guides for long. Likewise, if you are writing in a style suited to small children, the majority of adults will feel slighted and ignore your emails, no matter how helpful they are.
Experts recommend writing to about an 8th grade level, but it´s hard to tell exactly what that is for most . . . unless you happen to have an 8th grader kicking around the house. Otherwise, your best bet is to take a look at some other email newsletters in your area of expertise and see how they write. Another good way to check the level of your email content is to have one or two people read it and give you their honest opinion.
Your email content needs to be written at a level that is easy for your readers to understand and enjoy. That way, they´ll keep opening your emails . . . as long as the content is good.
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Category: Email Content
Writing by Brick Marketing on Wednesday, 7 of May , 2008 at 6:08 pm Leave a comment
When you are trying to come up with email content on a regular basis, your muse tends to get worn out. Using articles from sites like EzineArticles and other article directories starts to look pretty good when your brain is frazzled!
Are other people´s articles a good idea? It really depends.
If you hire a freelance writer to ghostwrite articles for you to use in your email, that´s just fine. Even an expert article from someone in your industry could be useful for your email content. But when you use content that is already being used across the internet, that´s when other´s writing becomes a bad idea.
First, you´ll have to include the bio and link to the person who wrote the article. They use these to advertise themselves and their websites, so while completely acceptable, it´s not a very good deal for you. Your readers, if they like the article, will click through to another web page, rather than yours!
Also, writing your own email content is something that should be done if you want to appear as the expert to your readers. Why would they sign up for your email newsletter only to read email content from dozens of other writers? Better for them to subscribe to the emails written by those writers!
While the occasional guest article is fine, it´s definitely something that you will want to limit. Your readers are here to read what you have to say, so make sure you are the one communicating with them.
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Category: Email Content
Writing by Brick Marketing on Saturday, 3 of May , 2008 at 10:33 am Comments (1)
When email content gets readers involved, you can bet they´ll stay involved and keep returning. There are several ways to get your subscribers to be active readers, and to participate in your emails. Once they start doing this, you can expect to see a boost in sales, as well.
How to Get Readers Involved in Email Content
- Hold a contest. Any kind of contest will do. Require either an email, a visit to your site, or a blog post for qualification and give something decent away in order to catch people´s attention and get them interested in your email. The response will also let you know how many people are actively participating in your email content.
- Ask questions. Put a question out to your subscriber community and use the best answers as email content, along with links to their websites. This is often a very popular method of getting readers involved . . . everyone likes to be helpful.
- Answer questions. On the flip side of the coin, you can have your readers email their most pressing concerns and then answer them in the email. This has the added advantage of making you an expert in your field.
Getting your subscribers to actively participate in your email content pretty much guarantees higher open rates and you´ll also find that they are far more likely to trust you. Trust, as we all know, leads to sales. So it´s a good idea to build up an active readership whenever possible.
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Category: Email Content
Writing by Brick Marketing on Tuesday, 29 of April , 2008 at 5:04 pm Leave a comment
Tired of writing long emails? You can definitely jam a lot of information into a small amount of email content and it is actually a better idea since people are more likely to read shorter emails. Once they realize that you are packing a lot of information into a small space, they will start opening and reading your emails on a more regular basis.
There are some tips for short emails, though.
- Make it useful. There´s no point in writing a couple lines about nothing. Fill your email content with usable information and links.
- Link to more info. Using links is a great way to make sure that your email content is at a minimum but your readers can get more information by following the links.
- Cut the fluff. In a short email, there´s no use for chit chat, so keep it pertinent and to the point.
Short emails are a great way to communicate with your busy subscribers without overwhelming them with email content, but it´s something that is very useful. Your email content doesn´t have to be more than a couple of paragraphs long, it´s quality that counts!
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Category: Email Content
Writing by Brick Marketing on Saturday, 26 of April , 2008 at 10:38 am Leave a comment
Writing email content on a consistent basis is often an exercise in discipline more than it is one of inspiration. But that doesn´t mean you can´t take advantage in those moments when your muse hits, in fact, you definitely want to capture those ideas!
Finding your email content muse is mostly just keeping your eyes and ears open. And being prepared. You never know when you could end up with a killer email content idea and you don´t want to miss it.
It´s a good idea to get in the habit of carrying a notebook or PDA for taking notes. But, while many people do this, they neglect to scribble the idea down in the moment and then it´s gone forever. This is the best way to lose all those muse moments and you´ll find yourself struggling to remember that great email content idea for days afterwards.
To avoid this problem, it´s very simple to whip out your notebook (which I personally find easier to write in) and scribble down the gist of the idea. There´s no need to write an entire article, just the idea and any points you think of to cover in your email content. That´s it. Keep your notebook handy and when you need to write up an article, pull it out and pick an idea.
You´ll probably be surprised at how many email content ideas you have during the day once you start actually writing them down. Often we have flickers of an idea, but ignore it because we´re busy with something else. Take a second to write it down and you´ll have more than enough inspiration to write your email content.
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Category: Email Content
Writing by Brick Marketing on Sunday, 20 of April , 2008 at 5:45 pm Leave a comment
You know how people tend to like spicy food? Well, it´s time to make your email content spicy. Giving it that special kick is just what you need in order to get people interested in what you have to say and make sure that they continue to read your emails. Here are a few ways to spice your email content up.
- Add some humor. A laugh goes a long way toward making your emails more interesting!
- Be controversial. There´s nothing like sparking a heated discussion with your views on a major issue. Be it political, moral or something else, people rush to email content like this.
- Give some powerful advice. Nothing like telling it as it is . . . and having it work! Email content that actually tells people how to earn money or solve a problem . . . without referring them to an expensive ebook or
Email content that really grabs people is something that you will want to write on a consistent basis to keep your subscribers coming back for more and to prevent readers from opting out.
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Category: Email Content
Writing by Brick Marketing on Friday, 18 of April , 2008 at 11:12 am Comments (1)
Email content can be a pain, especially if you are sending out several email newsletters per week. You´ll end up swamped and uninspired. But there is a great way to combat this. Just write once a month.
Once a month email content doesn´t mean you have to change your email frequency, it simply means taking a day to sit down and work hard on writing email content. You write for the entire month.
However, this doesn´t just happen on it´s own. Here are the steps you need to take in order to make once a month email content work for you.
- Gather information throughout the month. Subscribe to Google Alerts and anytime you come across useful information that you could use, save it in a special folder marked “Email Content”.
- Plan a day to write. This can be any day of the month. Whatever works for you. Mark it on the calendar and be prepared to work that day.
- Have everything ready. Open up your folder. Print information if you need it. The idea is not to have to go searching for very much on the day that you spend writing.
- Write. This is the majority of the work, but you´ll find that once you are on a roll, you´ll be able to churn out the email content without any problems.
- Set up an editorial calendar. Decide what will be used when and set up the email newsletter for each send date. With an autoresponder, you can even set this to send on the correct date and you won´t have to think about email content until the next month.
Email content doesn´t have to be an annoying thing. Make it more efficient and practical by following these steps.
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Category: Email Content
Writing by Brick Marketing on Sunday, 13 of April , 2008 at 5:02 pm Leave a comment
Hiring a freelancer to help write some of your email content could well be the best thing you´ve ever done for your business. Freelance writers are usually quite expert in researching and writing on just about any topic and can really give your email content a boost.
Signs You Need a Freelancer
- You find yourself stressing about what to use for email content.
- Your email newsletter often goes out late because you don´t know what to write.
- You sometimes send just ads since you don´t have any email content.
- You have more than two or three email newsletters.
Not everyone needs a freelancer, of course, but if you find that any of the signs above describe your email content, then you need to consider looking at getting some help.
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Category: Email Content
Writing by Brick Marketing on Thursday, 10 of April , 2008 at 1:28 pm Leave a comment
When you have really great email content, you´ll see your open and click rates skyrocket and your sales will go up as well. Subscribers really enjoy top of the line email content, but how do you make sure that you really are turning out articles they will love?
Ask your readers. Find out what they actually want to read about and then give it to them . . . a surefire way to get your email content on the hot list.
Stay on top of it. By offering the latest news and information, you´ll be ahead of the competitors with their rehashed articles of last year´s big trend.
Add a dose of humor. There´s nothing like making people laugh to get them to open your emails again and again and even pass them on to friends. Add a joke or just write in a funny style to boost your email content.
Offer figures. People love statistics and learning how much people are earning. Work that into your email content and you´ll have some very happy readers!
Email content that really grabs the attention could be the best thing you´ve ever done for your business. It´s worth taking a little extra time to turn out some truly awesome email content and watch your business grow.
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Category: Email Content
Writing by Brick Marketing on Wednesday, 2 of April , 2008 at 6:16 pm Leave a comment
Do you need more traffic to your website? Who doesn´t, right? Well, your email content, if done properly, can drive traffic to your website and improve clickthrough rates. Part of the method lies in simply making a regular connection with your readers and reminding them that you exist. With all the information online these days, it´s easy to lose track of websites, so if someone has subscribed to your email, you want to make sure they have the chance to go back to your site.
- Put some content on your site. While you shouldn´t necessarily shorten your emails, having some email content point to further info on your website is a great way to send traffic to your website.
- Offer a contest on your site. Then link to it within your email content. Give some details within your email newsletter, but require a trip to your website for full details and the entry form.
- Summarize blog content. Some email marketers have great success with simply summarizing what they have already written about in their email content. At the end of each summary, they include a link to the blog post or website where you can find more information.
Email content can easily be used to boost clickthroughs to your website and you´ll find that offering something for free or holding a contest is one of the best ways to do just that. Try it in your own email content and you´ll see the results quickly.
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Category: Email Content
Writing by Brick Marketing on Saturday, 29 of March , 2008 at 12:11 pm Leave a comment
Email content can be stressful. When you feel pressured to write every few days, it can be very difficult to come up with something your readers will actually want to pay attention to! Unfortunately, apart from hiring someone, you don´t have much choice except to churn out email content yourself, but there are a few ways to lower the stress of doing so.
- Write ahead. When the inspiration hits, type up as many short articles as you have time for. Save these and the next time you don´t have time to write fresh email content, just use one of your evergreen pieces.
- Guest articles. Ask readers if they would like to be featured in your email content. Have them write about their experiences with your products or even a tutorial.
- Start early. If you send your email newsletter out every Friday, start writing on Monday. That gives you several days to work on your email content and it will be less overwhelming.
Email content can be stockpiled only if it doesn´t have anything timely in it. If you are reporting on breaking news, you´ll have to be writing as it happens, or your newsletter won´t hold the same impact! But by following these tips, you can help create a more peaceful atmosphere to work in and to create your email content.
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Category: Email Content
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