Are you a business small or large that has not started an email marketing campaign yet? Have you been contemplating whether it is right for your business or the right time? I will say no matter what your business is email marketing is a must but you should ask yourself if you want to grow your business or not. Growing an online business requires communication from as many different angles as possible. Email marketing is one important angle that should not be over looked.
It is no shocker that more and more customers are tightening up their budgets. This means that when they do spend it will only be with someone they feel very comfortable with and trust. If you collect email addresses as part of your business model you can stay in touch with these people through a simple email marketing campaign and build that trust. Even if you are not selling or offering anything the process of staying on people’s radars is important to any growing brand or business online. In today’s economy all businesses need to be aggressive in branding and communication. Email marketing is one of the oldest forms on online marketing and has gone through many transformations but there is a reason why it is still around, because it works. many different online marketing tools have come and gone over the years but email marketing has continued to grow in power. In today’s market place you have to be visible in every corner.
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Are you Getting Many Spam Complaints?
Are you a business that seems to have many spam complaints recently with your email campaigns? If you have noticed many spam complaints lately you have to ask yourself a few import questions.
1. Did you recently buy a list from a list broker?
From our experiences we have realized that purchasing a few hundred thousand emails and dropping them into your email marketing providers database and just firing off advertisements tends to piss people off. You might not offend everyone but you will get some people wondering why on earth they are getting your email when they never wanted it in the first place. This can quickly get some to roll across the spam button and hit submit.
2. is your content stale?
You might just find out that your recipients are getting sick of your material. If you have peddling the same stuff for many years people right now have less patience for anything so they might just not want your emails anymore. Try giving them a fresh new look or take your email marketing campaign in a whole new direction. Instead of selling try offering help to solve a problem or solutions to problems in that industry that people might find very useful.
3. are you always selling?
Sometime if you sell sell sell people just get a bad taste in their mouth. It might take them a few months to hit the spam button but eventually they will hit it. The hard sell is good but when the economy has hit rock bottom all that selling could very well back fire.