Writing by Brick Marketing on Monday, 21 of July , 2008 at 9:49 pm Leave a comment
People love to give their opinion on things and being able to get your subscribers actively participating a poll could be the best email marketing strategy you`ve ever employed. Whether you choose to have them email you with their answer to the poll, or set up the code on a special webpage and link to it, polls can be a great way to help boost your email marketing sales.
- Involve your readers. When subscribers go from being passive to being active, they are that much closer to responding to your sales pitch.
- Find out what they want. Then give it to them. How easy is that? People will tell you what they are interested in buying from you . . . all you need to do is provide it.
- Learn what`s not working. You might be surprised if you take a poll to find out what people dislike about your email marketing strategies. This is a good way to find out what you should be changing.
- Build a bond. People will feel that you do care about what they think and want, which will help create a bond between you and your readers, something that can be invaluable down the road.
These are all great reasons to try using a poll in your email marketing campaign. You could find that it increases your sales dramatically, and at the very least, you`ll have a better handle on what is going on with your subscribers.
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Category: Email Marketing
Writing by Brick Marketing on Thursday, 17 of July , 2008 at 8:54 pm Leave a comment
Have you ever used video in your email marketing campaigns? It`s a well known fact that website visitors love video and many website owners and blogs are starting to use video to convey information faster and in a more interesting format.
Here`s an interesting case study on using video with your email marketing.
masterIT connected the video to an email marketing campaign. This email video campaign had a 31% open rate and a 22% click through rate — far stronger results than a typical email campaign. Drake used Emma (”a way cool email marketing firm based in Nashville,” he says) to manage the campaign.
Video is far more dynamic than simple text or even audio. It allows the reader to absorb information via more than one sense and this can really be a good way to convey information that just isn`t going to make a lot of sense when written. Some things are better shown than written.
If you want to add extra interest to your email marketing campaigns, consider using links to video content on your website.
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Category: Email Marketing
Writing by Brick Marketing on Monday, 7 of July , 2008 at 3:18 pm Leave a comment
There are a lot of email marketing tips and techniques out there. Some of them are very good. Some of them use trickery to try and get your website visitors to sign up for your list. It`s more common than you think and if you are considering using these techniques, I`d have to advise against it.
3 Shady Email Marketing Tactics
Using the default check box. This is a very common trick, where email marketing experts set up their information request forms to automatically check the opt-in check box. When someone unchecks it, the form resets for any slight error and rechecks the box.
Weird wording. Just because you include a link to unsubscribe in your email doesn`t mean you are good to go. You shouldn`t bury it in a mess of links, use weird wording so no one understands that this is the actual way to unsubscribe, etc.
Tricking readers. This is all too common these days. You are asked to provide your email to access a weekly tips newsletter or something of the sort. Then, rather than receive your tips, you are bombarded with ads several times a day! Definitely a bad idea.
Not only are these email marketing tactics rude, they can also cost you. People who can`t find an easy way to unsubscribe or who haven`t really signed up for your emails will be annoyed and likely to hit the “Report Spam” link instead of trying to opt out.
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Category: Email Marketing
Writing by Brick Marketing on Sunday, 6 of July , 2008 at 8:54 pm Leave a comment
Email marketing is all about selling to your readers. You may provide information and useful tips, but in the end, it`s about earning some cash and that`s fine, as long as you go about it the right way.
Over at Kitzer and Bender, there is a reminder of the direct mail marketing rule that can also be applied to email marketing with great success.
The 40/40/20 rule of direct marketing says that the success of an email marketing campaign is based 40 percent on targeting the right audience (your email list), 40 percent on the offer you make, and 20 percent on your creative execution (including copy-writing and design).
This 40/40/20 rule is very useful in email marketing as well and it give a great starting point for how much energy you should be putting into each area. Having the right offer for your target market is a vital part of working with your email list to earn money. The rest should fall right into place without any issues, including the copywriting and promotion of the offer.
Email marketing is an area that can be very profitable, but you do need be sure you aren`t spending too much of your time on the wrong offer.
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Category: Email Marketing
Writing by nick on Wednesday, 2 of July , 2008 at 1:47 pm Leave a comment
Online marketing is an industry that is growing very rapidly. With this explosion in growth comes a need for qualified employees that have the knowledge on how to properly execute effective email marketing campaigns.
eMarketingSilo can help you find the right all star employee that can help you grow your company safely. Email marketing is an area that needs to be handled with a great deal of respect. This area of marketing is sensitive to spam claims and can quickly tarnish your reputation as positive e-commerce company. It is important to hire the right employee that has the experience to get the job done right so that your organization can grow without and industry and public resistance. You can feel safe that eMarketingSilo will help you find the right employee that can get the job done the right the first time. A mistake in online marketing can sometimes lead to much greater ramifications than hoped for. This is why it is important to hire only highly qualified prospects to execute all your online marketing needs.
For more information on how eMarketingSilo can help your organization come visit the site and take a look at this organization can help you grow yours!
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Category: Email Marketing
Writing by Brick Marketing on Wednesday, 2 of July , 2008 at 1:36 pm Leave a comment
Email marketing isn´t all about email newsletters, despite what many people think. While email newsletters require quite a bit of work and upkeep, an email course is something quite simple to put together and it can actually continue earning for years, without being touched, if you set it up properly.
Advantages of Email Courses
- One time effort for long term gains. If you set up your email course properly, you´ll find that people will continue to sign up for it and will continue to buy through your links even if you don´t touch it again. This means the earning potential is unlimited!
- Repeated call to action. You know by now that getting your offer in front of people´s faces repeatedly is necessary if you want them to buy . . . well, with this email marketing technique, you´ll be doing just that.
- Ongoing communication. Once someone has signed up for your email course, you can continue to send them separate emails for as long as they remain subscribed to your list. While it´s not recommended that you do this too frequently, particularly if your email course is running at the same time, it can definitely help to make readers aware of new deals and techniques.
Email marketing can be so much more than just a newsletter and with a free email course, you are offering something of great value to your students, while managing to build up a good reputation and cement that trust with them rather quickly. It can be a good method of building your email marketing business and one that should definitely not be discounted.
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Category: Email Marketing
Writing by Brick Marketing on Friday, 20 of June , 2008 at 3:59 pm Leave a comment
Email marketing is a numbers game. The more subscribers you have, the more customers you´ll have in the long run, so it´s definitely worth working a bit harder to get a few extra interested names on your opt in list.
Email Marketing Tips to Increase Subscribers
- Talk your newsletter up. You should be proud of your work, so tell everyone you meet about it, both online and off. You never know when a casual contact could become interested enough to sign up.
- Include information in your non-newsletter emails. This can be as simple as a link in your email signature.
- Get people to invite friends. Including an invite a friend form on your sign up page is a great way to boost your opt-in numbers thanks to happy subscribers.
- Hold a contest. Make sure people have to sign up for your email marketing list before they are eligible to enter the contest.
- Join a giveaway. If you have an information product or service of any type that you could give away for free, jump on the bandwagon and start offering it at giveaways. People will be signing up in droves, if you have a good product.
If you want to be successful at email marketing (and who doesn`t), then you´ll need to constantly work on expanding your subscriber base. The more readers you have, the more money you can make.
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Category: Email Marketing
Writing by Brick Marketing on Friday, 13 of June , 2008 at 5:46 pm Leave a comment
Most people who are just getting into email marketing tend to see only the obvious benefits . . . that you can create a relationship with your subscribers and possibly sell them some products or services along the way. But there is so much more to email marketing that you may be surprised to find it´s actually beneficial even if you aren´t selling anything.
New Skills: You´ll be amazed at how much you learn as you research content for your articles. Learning copywriting and research skills are just a few of the ways you´ll improve as you work on your email marketing.
Information: It´s normal to receive replies to your email marketing endeavors and this can be very informative as your subscribers share information with you. Make sure to read those emails and respond to them (see the next benefit).
Contacts: You never know who might be subscribing to your email marketing newsletters. It´s quite possible to make some amazing contacts that could really help you later on in your business when you are ready to do joint venture projects, etc.
Email marketing isn´t just about selling. It´s often a learning process that can take you a long ways toward your goals. If you are new to email marketing, keep in mind that sales aren´t the only measure of success.
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Category: Email Marketing
Writing by Brick Marketing on Tuesday, 10 of June , 2008 at 8:39 pm Leave a comment
Not every email marketer does his or her best marketing through a steady newsletter. In fact, there are so many ways to use email marketing to your advantage that it would be a shame if you only ever used the omnipresent email newsletter.
Email marketing is an art that requires many approaches. Here are just a few ideas of different ways to use your opt-in list to boost your brand reputation.
- Email classes. Send out lessons every day or every week and always include a link in your sig line.
- Coupons. You don´t have to send out an email newsletter, just giving people coupons or discounts can keep you in touch with them.
- Site updates. Many people don´t necessarily want an email newsletter every week, but they do want to know if you update your website, so make this an option.
- RSS feed. If you have a blog, you might be surprised at how many people would prefer to receive your latest updates via email. Offer this option and watch your list grow without any effort.
As you can see, there are plenty of other ways to do your email marketing, even if email newsletters just don´t interest you. Email marketing is THE way to go these days, so don´t ignore the opportunity just because you don´t want to write weekly articles.
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Category: Email Marketing
Writing by Brick Marketing on Monday, 9 of June , 2008 at 10:04 pm Leave a comment
Email marketing can make or break your reputation, particularly if you are using your own name. By sending out subpar emails, you could brand yourself as someone who doesn´t care about anything except earning cash. This is a very bad position to be in, since you´ll find that you won´t make too many sales if people think you are just in it for the money.
Building your reputation as a trustworthy business person is a matter of good email marketing. Here are a few ways to ensure that your reputation is a positive one.
- Be faithful. Send your email newsletters out regularly and make sure you follow through on any promises made in your email. This will help build trust.
- Follow up. When someone emails you, make sure that you email them back or at least have an autoresponder message to reply to them.
- Deliver. Make sure that what you offer people on your landing page is what you actually deliver to them in your email marketing. If you don´t, you will find that your reputation rapidly disintegrates.
Your online reputation is very important if you are trying to earn money. Take good care of your reputation in email marketing and you´ll be able to earn far more.
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Category: Email Marketing
Writing by Brick Marketing on Thursday, 5 of June , 2008 at 5:11 pm Leave a comment
Maximizing the effect of an email blast to a group of people, whether subscribers or a rented list, is just good email marketing sense. There is not a lot of reason to send out an email that won´t get anyone´s attention, so you need to make it eyecatching and appealing to your audience. Here are a few tips on just how to do that.
- Use a name. Names of people in the From line can boost open rates by as much as 3%, whereas business names in the same place appear to have little or no effect at all.
- Personalize it. Even though this is a form letter, people like to see their names on the email and it´s a handy email marketing technique that can help you earn people´s trust.
- Watch the links. More than 10 links and you´ll have diminished click through rates. 3-5 is the ideal number of links to include in your email marketing newsletters.
Email marketing is something that takes practice and a lot of tweaking. If your first email blast doesn´t work as well as you had expected, try to determine why it failed adn then adjust your techniques and have another go at it. Not every technique works for everyone, so you´ll need to test anything you come across on this blog or anywhere else on the internet.
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Category: Email Marketing
Writing by Brick Marketing on Wednesday, 4 of June , 2008 at 6:56 pm Leave a comment
Normally we talk about what you should be doing with your email marketing, but it´s really just as important to look at what mistakes you should be avoiding. Many people have to make their own mistakes to learn what is the best way to continue, but that doesn´t mean you can´t learn from what others have discovered doesn´t work. Making new mistakes is always better than repeating what everyone else has done.
Email marketing mistakes to avoid include the following:
- Sending test emails to your entire list. Rather than let everyone know that you´re testing, send out a test email to just a few of your subscribers.
- Not testing your email marketing. This could result in poor code and ugly emails that don´t give the impression you are trying to get across. Make sure you know just how your email newsletters look.
- Not spellchecking. This is a huge no-no. Spelling mistakes in email marketing instantly brand you as an amateur.
- Using the wrong link. This seems to be a very common error that is being made these days and it´s quite inacceptable. As an email marketer, you need to ensure that you are sending the correct links out every time.
Learn from these common email marketing mistakes and don´t make them yourself. You´ll find that your marketing campaigns are far more effective if you can just avoid errors that are all too often made by others.
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Category: Email Marketing
Writing by Brick Marketing on Monday, 2 of June , 2008 at 11:36 am Leave a comment
Email marketing is always a good method of communicating with potential and existing customers, but it is also a very good method of marketing when the economy is dipping, as it is now. The reasons for this are varied, but here are a few of the more important ones.
Price. You can´t beat the price of email marketing. It´s nearly free to send and free to receive. As opposed to direct mail, email marketing is definitely more wallet-friendly.
Reach. Despite being low cost, email marketing works for nearly every demographic and can be used to market to people all over the world.
Ease of use. If you can talk, you can write an email newsletter. That´s what makes it so simple to use. Of course, it takes some talent and know-how to create a great selling email newsletter, but that can be taught.
Even in these days of a rapidly falling economy, email marketing remains a constantly used medium. Using email marketing has always been a good idea and looks like it will be for some time to come yet.
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Category: Email Marketing
Writing by Brick Marketing on Thursday, 29 of May , 2008 at 11:39 am Leave a comment
Email marketing is generally accepted as a good way to promote your business and earn money online, but do you really know what it is that makes email marketing work? When you know why you´re using email as the preferred medium of communication, it will be far easier to use it effectively.
Connecting. There is something about receiving regular emails from someone that helps you connect with them. This doesn´t mean ads, but real information sprinkled with a little bit of personality. This will capture your readers´ interest and keep them reading.
Trust. After an extended period of communication, it´s natural for a bond of trust to begin to form. This can help you when recommending products . . . people will trust that you are giving them an honest opinion. Be very careful not to betray this trust!
Interaction. Email is easy to send and if you invite your subscribers to contact you, they will. This is a great way to help establish a more personal bond with your readers and make them feel that you really do care. It also affirms that you are a real person, not just an autoresponder message.
Email marketing is still growing, but there are quite a few online businesses that still don´t employ it. You´d be amazed at how much your business can improve simply by adding a mailing list. Read over the reasons why email marketing works again and then put this great method to work for you.
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Category: Email Marketing
Writing by Brick Marketing on Sunday, 25 of May , 2008 at 4:18 pm Leave a comment
Email marketing is like any other industry. It has its ups and downs and new techniques are constantly coming out. To really be successful, you need to be constantly on top of these new methods of reaching your subscribers and to be aware of the cutting edge techniques available.
Experiment. First of all, new modes of communication via email marketing are often discovered or developed by email marketers themselves. After all, if you come up with it, you´ll be the first to use it!
Subscribe to email marketing newsletters. While there is definitely such thing as information overload, you should make sure that you are reading the experts at the very least. They will often break their newest tips and tricks to subscribers before they go mainstream.
Read email marketing blogs. You don´t want to be reading all day, so pick 3-5 top email marketing blogs and stay on top of those for the latest news and techniques. This is your best option if you don´t want your email inbox to fill up too fast.
Email marketing requires education just like any other industry. Reading and learning from others is definitely a good idea, but so is creating your own variety and techniques in your email marketing campaigns.
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Category: Email Marketing
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