Writing by Brick Marketing on Thursday, 29 of May , 2008 at 11:39 am Leave a comment
Email marketing is generally accepted as a good way to promote your business and earn money online, but do you really know what it is that makes email marketing work? When you know why you´re using email as the preferred medium of communication, it will be far easier to use it effectively.
Connecting. There is something about receiving regular emails from someone that helps you connect with them. This doesn´t mean ads, but real information sprinkled with a little bit of personality. This will capture your readers´ interest and keep them reading.
Trust. After an extended period of communication, it´s natural for a bond of trust to begin to form. This can help you when recommending products . . . people will trust that you are giving them an honest opinion. Be very careful not to betray this trust!
Interaction. Email is easy to send and if you invite your subscribers to contact you, they will. This is a great way to help establish a more personal bond with your readers and make them feel that you really do care. It also affirms that you are a real person, not just an autoresponder message.
Email marketing is still growing, but there are quite a few online businesses that still don´t employ it. You´d be amazed at how much your business can improve simply by adding a mailing list. Read over the reasons why email marketing works again and then put this great method to work for you.
Writing by Brick Marketing on Sunday, 25 of May , 2008 at 4:18 pm Leave a comment
Email marketing is like any other industry. It has its ups and downs and new techniques are constantly coming out. To really be successful, you need to be constantly on top of these new methods of reaching your subscribers and to be aware of the cutting edge techniques available.
Experiment. First of all, new modes of communication via email marketing are often discovered or developed by email marketers themselves. After all, if you come up with it, you´ll be the first to use it!
Subscribe to email marketing newsletters. While there is definitely such thing as information overload, you should make sure that you are reading the experts at the very least. They will often break their newest tips and tricks to subscribers before they go mainstream.
Read email marketing blogs. You don´t want to be reading all day, so pick 3-5 top email marketing blogs and stay on top of those for the latest news and techniques. This is your best option if you don´t want your email inbox to fill up too fast.
Email marketing requires education just like any other industry. Reading and learning from others is definitely a good idea, but so is creating your own variety and techniques in your email marketing campaigns.
Writing by Brick Marketing on Saturday, 24 of May , 2008 at 11:45 am Leave a comment
There is an increasing number of “apology” emails in my inbox these days, as I suspect there are in everyone´s. Mistakes have turned into the latest email marketing craze for some bizarre reason.
“So sorry! Wrong link in the last email!”
“Please forgive me, I gave you the wrong link.”
“Whoops! Not again!”
These are just a few of the subject lines you´re likely to see coming in from those calling themselves email marketing gurus. Is it a technique that works? Perhaps with some. But for most, I suspect the first thing that comes to mind is something like “amateur”. Especially when the same email marketer uses the same mistake over and over.
Mistakes do happen, even in email marketing. If they do, I would suggest fixing them and apologizing, but don´t make it a huge thing. And certainly don´t use it as a marketing technique, making errors on purpose! This is just silly and it shows that you aren´t being careful of your work. Any email marketing beginner can double check his email newsletter before it goes out and there is no excuse for missing out links every other email.
Take the time to ensure that your email marketing is based on quality and good information and you´ll find that it lasts a lot longer.
Writing by Brick Marketing on Monday, 19 of May , 2008 at 2:52 am Leave a comment
Not every business has a huge marketing budget and with email marketing, they don´t have to. Email is practically free and even the amount you´ll spend on an email service like GetResponse or Aweber or Constant Contact isn´t much in the grand scheme of things.
For small businesses, email marketing offers an affordable alternative to direct mail, which is often cost prohibitive and requires far more time and energy. Email marketing is also green, for those who are interested in reducing their carbon footprint, since no paper or chemicals are involved in the process.
Email marketing is an excellent way t to stay in touch with your clients and to ensure that you get the best possible response to your marketing campaign. Email is often more effective than direct mail and since it´s so much cheaper, you can send it more often, creating a real bond with your clients or potential customers.
Email marketing also makes it quite easy to maintain several marketing campaigns at the same time, something that is very important if you have websites and need to keep several mailing lists going at once. It´s a great alternative whether you´re on a budget or not.
Writing by Brick Marketing on Saturday, 17 of May , 2008 at 1:57 pm Leave a comment
Email marketing is something that requires a lot of work. Just setting up an autoresponder isn´t good enough if you really want to make sales. You´ll need to do a lot more, in fact. One easy way to gain more sales is to simply split your opt in list.
When someone buys your product or affiliate product, they should immediately be moved to a new list . . . the buyers list. This email marketing tactic is one that the best marketers use and it can be quite effective. Basically, you want all the people who have already bought from you to be on this list. They´ve already proven that they trust you and are willing to hand over their hard earned cash for your products, so they are prime candidates to become repeat buyers.
This buyers list needs special treatment. You don´t want to just throw more ads at them in hopes that they´ll buy. Now that they have one product, give tips and advice on how they can use it and maximize the potential of the product that they already have. This will keep them reading.
Talking about your other products and how they will help enhance the existing one will help boost sales. If you don´t already have a second product, start working on one or find an affiliate product that compliments the one that you have. If you aren´t already splitting your list, you´re missing out on a huge email marketing opportunity.
Writing by Brick Marketing on Saturday, 10 of May , 2008 at 1:05 pm Leave a comment
Email marketing is constantly evolving and changing, usually for the better. This is something that allows us to try new techniques and also to connect better with readers who get tired of the same thing all the time.
Interactive media links are the perfect way to add a little pizazz to your emails. If your readers are bored of reading plain text, why not give them some video? Or audio? It´s relatively simple to record your own video or podcast and your readers will greatly appreciate the change in pace.
Just because your email marketing contains interactive media doesn´t mean you don´t need to write. It´s usually fine to write an article and include a link to the relevant video or audio clip. This will add some extra value to your emails, whereas an email that only offers links won´t be regarded as high value. Using text in combination with your links will offer your readers more information to digest and will help boost your reputation as an expert in your field.
Writing by Brick Marketing on Tuesday, 6 of May , 2008 at 10:07 am Leave a comment
While there aren´t a lot of ways to instantly boost your earnings, you can certainly bump them up with a minimal amount of work. The less effort you need to put into these techniques, the better! So, here are a few email marketing techniques that you can begin implementing today.
- Personalizing. Using a simple code to add people´s name into your email marketing newsletters will go a long way toward creating a bond.
- Improve your signature. How you sign off at the end of the email is a huge part of email marketing. If someone has read to the end of your email newsletter, give them a link to follow.
- Include tips. Make a point of adding one tip min. to each email newsletter and you´ll find that your subscribers open more of your emails. The tips need to be something they can actually use, though.
- Review products you like. There´s nothing worse than someone who copies the sales letter off the website just to get the affiliate commission. Take the time to actually review the product, point out the good and the bad and what you personally liked about it.
- Give something away. Yes, these people are already subscribers, but why not thank them for being loyal and staying on your list?
These are email marketing techniques that really wouldn´t be difficult to implement and can help you raise your earnings in the long run.
Writing by Brick Marketing on Thursday, 1 of May , 2008 at 6:21 pm Leave a comment
Successful email marketing requires great writing. Often it´s not the subject of the email content that makes it great, but the actual writing. A dull email will do nothing to boost your reputation and after reading a couple of snoozers, you´ll lose most of your subscribers.
Great Email Marketing Writing Tips
- Be active. Using passive verbs like “is” and “was” will cause your email marketing to fall flat on its face. Spice things up with action verbs.
- Break it up. There´s no need for run on sentences or paragraphs in email marketing, you´ll have much more success with shorter sentences that keep the tone upbeat. It´s also easier to read an email that has lots of white space.
- Avoid technical jargon. If your subscribers might not know what you´re talking about, put it in plain English. People tire quickly of emails that they don´t understand.
Don´t let your email marketing be less than it can be. Punch it up with some great writing, keep it interesting and best of all, include lots of top notch information that your readers can use!
Writing by Brick Marketing on Monday, 28 of April , 2008 at 10:11 am Leave a comment
Take a look at your inbox. How many emails do you get from email marketing gurus? Do you even read them anymore? It seems like everyone and his dog is writing about email marketing and turning themselves into these great gurus, but the majority of them are just regurgitating what is already out there.
It´s time to start ignoring them. While not all email marketing “gurus” are bad, why not weed through your inbox and start deleting everyone who has sent you an email with the same subject line in the past week. Unsubscribe from those lists. They´re using online marketing sales letters as if they had no imagination!
To avoid their fate, your email marketing campaign should be original and unique. Is everyone else in your industry writing great long emails? Then go short. Or vice versa. When you want to promote something that offers a standard email marketing sales letter . . . rewrite it. Use a completely different subject line. Review it instead of spitting out the same email marketing crud that everyone else is.
Being different isn´t bad. Ignoring the gurus who are really just sheep isn´t wrong. Take a stand, be different and you´ll find that your readers respect your email marketing tactics far more.
Writing by Brick Marketing on Thursday, 17 of April , 2008 at 10:01 am Leave a comment
These days, email marketing seems to include using a lot of images. Many email marketers even use images to deliver some of their content and this is something that is no longer a good idea.
The majority of email clients now automatically turn images off and that means your message won´t be seen. Your subscribers have to manually turn the images on for each email and most won´t bother. So, if images are important to your email marketing . . . it´s time to look for another method of catching people´s attention.
Keeping your important information in text and not displaying images at the top of your emails is a good start to making sure that people are actually getting your email marketing message. Eliminating images all together will make your life a lot easier and will eliminate the warning box that comes up on these types of emails.
While images in the past added a lot to email marketing, their time has pretty much passed and more people are leaning toward imageless email marketing.
Writing by Brick Marketing on Tuesday, 15 of April , 2008 at 3:29 pm Leave a comment
When it comes to email design, there are a lot of existing templates that you can pick up for free or for a small fee. You might not be sure if this is a good move, though . . . after all, you get what you pay for, right?
Free templates tend not to be of the best quality, but if you find a good email design that you like and that works for your style of email newsletter, then there is really nothing wrong with using one. Particularly if you are not good at designing, you will want a professional email design and it may not be possible to get a custom one if you are just starting out.
Free templates are often a good way to get a professional look when your business is just getting off the ground. As long as you are choosing an email design that fits your business and doesn´t send the wrong message (ie. naked women for a parenting newsletter) it should be just fine and a great option in email design.
Writing by Brick Marketing on Thursday, 3 of April , 2008 at 2:17 pm Leave a comment
If you are still debating whether or not you should try email marketing, here are a few reasons why email marketing is a great way to promote your business.
- More than 50% of internet surfers use email every single day, making this a very effective method of reaching them.
- Email marketing is eco-friendly since there is no paper to waste.
- Tracking is far easier with email marketing than it would be with direct mail. You can add special codes to let you know exactly which email is leading to which sales, even.
- Email marketing can be automated with auto responders, making it very simple to set up and send multiple campaigns.
- Even on a budget, email marketing can reach millions of people for a fraction of the price of direct mail.
- With email marketing, your message gets to the potential client within seconds, rather than days or weeks.
Email marketing can be an excellent way to promote your business, whether online or off. It´s particularly useful for small businesses that have a fairly limited budget, since the cost of email marketing is very low. You can reach thousands of people with your emails and pay less than a Starbucks coffee each month!
Writing by Brick Marketing on Sunday, 30 of March , 2008 at 1:36 am Leave a comment
Not every email marketing campaign has to be based around a newsletter. In fact, you have quite a few different options for connecting with your subscribers and they don´t even have to be regular . . . unless that´s what you prefer, of course.
Email Marketing Alternatives
Ezines: These are slightly different from a newsletter in that ezines tend to be longer and have more information, rather than news. They are most often available in HTML format, though you can also offer text. Sent out on a regular basis, weekly or monthly.
Updates: Let subscribers know about the latest changes to your website. These are sent out as needed, not usually more than once a month.
Special offers: This is another email marketing option. Special offers can be anything from freebies you offer to coupons for a third party business. Send these out whenever you want, no schedule is required.
Tips: This is a very short email marketing email with just a quick tip and your business info below. These are usually sent on a daily basis, but it is very easy to set up an autoresponder ahead of time so you don´t have to think about it too often.
Email marketing doesn´t require that you constantly send out email newsletters. Tailor your email marketing campaign to your website and your subscribers and you´ll be able to chance it or adjust the schedule to your target market.
Writing by Brick Marketing on Friday, 28 of March , 2008 at 5:19 pm Leave a comment
Email marketing is not always as effective as it could be. If you feel that your email campaigns could use a little boost and bring in more results, you might want to try some of the tips we´ve compiled for you. These are designed to make your email newsletters work better.
Don´t be afraid of long emails. You might have more to say than can fit above the fold on an email. That´s fine. While very long emails might not get a lot of people reading to the bottom, many have very good responses and if you are using the space effectively, there´s no reason you shouldn´t try writing a longer email.
Fix the problem fast. At the very top of your email marketing newsletter, you should include the problem that your readers are facing. Then explain how to fix it and then how you can help them do that with your product or service.
Be enthusiastic. Writing a school report style email newsletter won´t get you too far, but writing with a real passion and enthusiasm about your product most certainly will. You should be excited about what you have to offer and let people know that!
Following these email marketing tips will help turn your email newsletter into a powerhouse of sales for you. It really does help to change small things, like the position of your sales pitch and the tone with which you write. Email marketing is something that really does well with small tweaks, so try these tips and see if they don´t help you out.
Writing by Brick Marketing on Tuesday, 25 of March , 2008 at 11:20 am Leave a comment
Email marketing has a variety of techniques associated with it, but one that is always going to work well is to create some viral content and turn it into a free report with giveaway rights. Let´s take a look at how to put this email marketing technique to work for you.
Email Marketing Through Viral Ebooks
- Create your content. It should be something very useful that will appeal to a wide variety of people interested in your industry. You want it to be something that everyone will want to take a look at. This should be fairly short, no more than 20 PDF pages, with your sign up page URL throughout. Using your URL in the footer or header of each page is a great email marketing technique.
- Create your email course. This should take the information that is in your viral ebook and elaborate on it.This can be set up on an autoresponder, set it to send a lesson out every few days.
- Now start promoting your viral content. Give it away free to top bloggers and websites in your industry and let them know that they can give it away free, as well.
Soon, your ebook will be circulating the internet, sending readers to your webpage where they can sign up to learn more or for weekly tips delivered to their inbox. Repeat as often as you like, not all your viral content will be a huge success, but when you make it, you´ll be very glad you tried this email marketing technique.
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