From the second a recipient opens and email from your business it is like anything else, you have just a few seconds for them to decide whether they want to hit the delete button or keep reading. Does you email have any attention grabbing points to it?
When you read over you email ask yourself if you would enjoy reading your email. If you do not enjoy reading your own email than how is anyone else supposed to? Does your company or brand have a unique message or image? Do you carry that message and image through to your email marketing campaign? Each email is like a new ad, you should have something that pulls that reader in and urges them to keep reading and maybe even persuading a recipient to revisit your website and take a look at your services or products. Personality also gets people talking and chatter is something you want in your industry. Chatter will get people visiting your website and exploring their own curiosity which can develop into some new business. Personality in your emails allows you to connect with your readers. You don’t want your recipients to feel like they are reading an owners manual. You need to get them to feel the story you are trying to tell them. There is nothing wrong with making your email witty, fun and personable. All these efforts
