Writing by Brick Marketing on Sunday, 20 of July , 2008 at 7:11 pm Leave a comment
While you may be using a email newsletters to promote your business, a personal touch can go a long way. In fact, many people like to know that there are human beings behind the actual business, so you`ll be boosting your company`s reputation in their eyes.
To really make your email newsletters work for your business, you`ll want to add a little bit of yourself into the mix. A short anecdote or just a line about what you are up to will help you connect to your audience of subscribers. That connection can make a huge difference in how they see you.
Think about it for a moment. Where would you buy if the price was the same? A completely professional shop run by robots or a shop where the salespeople are human beings? Pretty easy choice, right?
Using your email newsletters to promote your business doesn`t mean you should write like a robot. Add a touch of personality and you`ll be amazed at how much better your readers respond.
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Category: Email Newsletters
Writing by Brick Marketing on Sunday, 13 of July , 2008 at 9:20 pm Leave a comment
Email newsletters can take up a lot of time. Time that could be spent coming up with new websites, ad campaigns and publicity ideas. So, of course, it is in your best interests, as an email marketer, so speed up the process of getting your email newsletters out. Here are a few suggestions:
- Hire a writer. This can really make all the difference in speed, particularly if you struggle over what to write each time your email newsletter needs to go out.
- Find a good email list program. This is vital. Having a service that can handle the frequent email newsletters that you send and that allows you to queue newsletters will help save you a lot of time.
- Build a template. Having the basic template saves a lot of time when you are writing email newsletters. Just fill in the spaces and hit send.
- Get an email newsletter service. There are services that will provide everything you need to get your email newsletters out quickly and easily, without fuss.
Speeding up your email newsletter production will free your time up for other things . . . like earning more money!
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Category: Email Newsletters
Writing by Brick Marketing on Monday, 30 of June , 2008 at 5:10 pm Leave a comment
Email newsletters are essential to increasing your repeat visitors. When you have a website, it´s best to get repeat visitors. The reason for this is that you will need to have your visitors see your pitch an average of 7.2 times before they will take action. Whether that action is buying something or signing up for a free trial, you will need to ensure that your visitors come back. Very few will take the desired action their first trip to your webpage.
If you aim to get people´s email addresses and give them something useful in exchange for it, you can keep them updated on the newest articles and such on your website. You can even include your pitch in various forms at the bottom of the email newsletter and add a link to your landing page each time.
You will notice that the more email newsletters you send out, the higher your response rate is. The more your readers see your message, the higher the probability that they will act on it and head to your website to take action. This is particularly true if you are trying to make a sale. Most people are fairly resistant to making a purchase from someone they don´t know.
With an email newsletter, you will be building up trust and this will pay off in the long run when your readers are confident enough in you to pay attention when you recommend a product.
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Category: Email Newsletters
Writing by Brick Marketing on Friday, 27 of June , 2008 at 11:25 am Leave a comment
It´s quite possible to write a lot of email newsletters and never get a response from a single one. Without having an effective email newsletter, you´ll find that no one really bothers with them. You need to catch readers´ attention and make them want to read it and then act on what they´ve just read. But how do you do this?
Tips for Compelling Email Newsletters
- Use examples. If you are trying to let people know how effective a certain technique is to make them more productive, include a case study. Reading about real people and their experiences is far more riveting than just reciting facts.
- Add statistics. Rather than simply saying “This course increased most people´s ability to speak in public”, try using actual numbers like, “This course mad 98% of students feel confident speaking in public”. Or “The product cut wasted time by an entire hour”. People love to read exactly how much something will help or change them.
- Tell them the benefits. Letting your readers know that the examples included in your email newsletter weren´t people who had a special advantage. Tell them how they can benefit, too, as ordinary human beings.
The trick to writing email newsletters that get your subscribers to act is to include information that draws them in and makes them think, “This could work for me”. That´s when you´ll start getting a good response!
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Category: Email Newsletters
Writing by Brick Marketing on Tuesday, 24 of June , 2008 at 9:32 pm Leave a comment
Email newsletters vary from the updates that may be sent out by some email marketers or the sales letters that some consider to be email newsletters. Newsletter by its very definition is supposed to contain information, so if your emails are packed with useful articles, links and reviews, you have yourself an email newsletter, which can be a very powerful tool, indeed.
- Build trust with your subscribers. A regular newsletter allows you to create a bond with your readers and as they get to know you and see you as a source of valid information, they will eventually be more interested in buying from you or on your recommendation.
- Create a reputation. Whether this is good or bad depends on what you write. If you are constantly trying to sell affiliate products that you have never tried, you could easily destroy your reputation, but if you always provide high quality information, it will serve you well.
- Get feedback. You´ll find that email newsletters are great for getting feedback and basically building up a relationship with your subscribers which can benefit you in the long run.
Email newsletters can be a real asset to your online business. If you aren´t currently using an actual newsletter, then it might be time to start doing so.
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Category: Email Newsletters
Writing by Brick Marketing on Wednesday, 18 of June , 2008 at 7:07 pm Comments (1)
All too often, email marketers turn their email newsletters into sales pages, which tends to turn most readers off. How many email lists have you subscribed to, expecting to find yourself reading useful information only to find that there are just links to products? Even with coupon codes and discounts, people want real information, not just advertisements.
Karen Skidmore says it very well in her latest blog post:
Email newsletters are incredibly powerful marketing tools – but they can also be the quickest way to turn your customers off.
When someone has given their permission to receive further information from you, the last thing they want is to be bombarded by sales messages. An email newsletter by its very wording, is a “news” letter NOT a “sales” letter.
Is your email newsletter a sales letter? If you find that monetization has become more important to you than actual content, it might be time to reevaluate the purpose of your newsletter. If you want to write ads, that´s fine, but be careful not to lead your subscribers on and lure them onto your list with promises of quality information only to pull a bait and switch later, this will only result in a loss of subscribers.
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Category: Email Newsletters
Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 6:18 pm Leave a comment
Not having an email newsletter is a big mistake, no matter what industry you are in. Without an email contact, you have no way of ensuring that your visitors will come back. If you get their email address, however, you´ll find that while you can´t force them to return, you can certainly keep them up to date on the latest and greatest news and offers in your industry.
The email newsletter is a very valuable tool for any internet marketer. It allows you to stay close to your audience and to remind them on a regular basis why they trust you and why they should check back with you for more information. Maintaining that connection could be the best thing you have ever done for your business.
You may be surprised at how eager your readers are to sign up for an email that will help them stay on top of your changing website. Announcing new products, sales and special offers just for subscribers is always a great way to encourage people to visit the main website again.
Many internet marketers are also aware that although they may spend most of their time working on their website to encourage sales and repeat visits, the average buyer has to return several times before they are ready to actually make a purchase. Email newsletters help make this possible.
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Category: Email Newsletters
Writing by Brick Marketing on Sunday, 15 of June , 2008 at 7:36 pm Leave a comment
There are so many variables when it comes to email newsletters that it can be difficult to decide which ones to implement. As mentioned earlier, it´s usually best if you try to test one thing at a time, tracking the results. However, there is nothing wrong with using other people´s times as your starting point. Here are some of the best times to send out various types of emails.
Business Email Newsletters: These should be sent during business hours, Monday to Friday. Often they will be dealt with on the same day if you send them earlier, so it´s a good idea to aim for around the beginning of the business day. Having your email newsletter pop up when your subscribers are sitting down to review their emails is a great way to increase the chances of being read.
Family Oriented Emails: These are often best sent in the early morning or evening, since the majority of parents check their emails in the evenings, after the kids are in bed. Statistics show that the majority of moms are online around 7-9 pm.
Other Email Newsletters: This will greatly depend on when your target market is online. Do they work during the day? Then chances are they will be checking their emails at lunch and during coffee breaks. The evening is a hugely popular time for most people to be online, so this is a good time to test.
No one can give you an exact time (3:12 am) to send out your email newsletters. It might be easier for you to do it according to your own schedule, though most autoresponders allow you to pre-schedule when you want to send the email newsletters. Keep in mind where your subscribers tend to live, as well, since the time zone may be very different from your own.
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Category: Email Newsletters
Writing by Brick Marketing on Thursday, 12 of June , 2008 at 10:59 am Leave a comment
There´s no one right way to do your email newsletter. What works for one company might fail miserably for another. The best way to ensure that you have the success you´re looking for is not to just look at what other people are doing, but to take the time to test each new idea on your own email newsletter to find out if it will work with your audience.
There are various ways to test, but all require careful tracking and record keeping. If you aren´t prepared to do this, then you aren´t prepared to be successful. While there are a lot of fancy programs to keep track of your results, a spreadsheet will often do just fine.
You may want to change all your email newsletters at the same time to see what the results are, or you can do split testing, where half the subscribers receive the old version and half receive the new version. Keep track of where each version was sent and you´ll be able to tell which technique is working better.
It´s usually best to only test one thing at a time. For example, only test subject lines for a month. Then, when you are satisfied with that, test your design. You can even break it further down by testing just color and then text, etc. This will allow you to narrowly focus on the results and to distinguish what is what.
Testing your email newsletters is a good way to come up with the recipe for success for you personally. Your email newsletter is different from everyone else´s and so are your subscribers, so take some time to find out what works with them.
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Category: Email Newsletters
Writing by Brick Marketing on Sunday, 8 of June , 2008 at 5:20 pm Leave a comment
Email newsletters are a good way to stay in touch with your subscribers and to remind them of your products, but many email marketers don´t use their emails to the best of their ability. You´re already talking to your readers anyway, so you´ll want to ensure that you make the most of this sales opportunity. Here are just a few ways to do that.
- Reviews. Writing an honest review about a product you are promoting or publishing a client´s review is an excellent way to get people to take a second look at the product.
- Discounts. Offering a subscriber-only discount off your product will inspire hesitant buyers to make a purchase.
- Multimedia. Use links to video or audio files where your subscribers can learn more about the products or services that you are promoting.
For many email marketers, email newsletters with a hard sell just don´t work. It might be uncomfortable or perhaps it simply isn´t getting the results wanted. By using discounts and reviews, you´ll find that many subscribers are more responsive to your email newsletter messages.
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Category: Email Newsletters
Writing by Brick Marketing on Saturday, 31 of May , 2008 at 12:19 pm Leave a comment
People enjoy reading email newsletters for the content. If it´s funny or informative or both, they are more than likely to keep reading it, which is obviously to your benefit. Too many email newsletters these days are just a collection of links, ads and a little promo jargon tossed in. They don´t really tell you anything or inform you of anything except new product launches. This might be fine if you are in a buying mood, but many people won´t be until they´ve received some quality information as to why they would want to buy something.
How do you know what to write in your email newsletter? Take a cue from your readers. Chances are they´ll be asking questions and sending emails. Read them and then write email newsletters that answer their questions. This can be a great way to figure out how to leave them with some great information and still wanting more, which will keep your readers coming back.
Quality content is not always easy to come by, but if you make the effort, it will definitely be appreciated by those who read your email newsletters. And, when something is of great quality, people often refer their friends and associates as well, so you could end up with an even bigger list.
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Category: Email Newsletters
Writing by Brick Marketing on Thursday, 22 of May , 2008 at 11:30 am Leave a comment
No matter what topic your email newsletter covers, chances are you’ve got competition. And if you’re in a popular industry like internet marketing or cooking, you’re going to have a LOT of very good competition. The trick to gaining new subscribers and keeping the ones you have in the face of all that competition is to simply be better. There are a few ways to go about becoming the best in your field.
- Read the competition. This will let you know what they are doing and then you can make plans to top it. Notice their features and what they report on . . . how many ads they contain, etc.
- Stay on top of the news. Whatever the news is in your industry, you want to be the first to report on it, so you’ll need to subscribe to news blogs or Google Alerts to make sure that you are receiving the latest information and then write about it in your email newsletter.
- Get reader feedback. When you give the readers of your email newsletter what they want, you´ll find they stick around a lot longer. While you can´t please everyone, you can certainly find out what your readers prefer to see in the newsletter.
Email newsletters don’t all have to be the same, in fact, they shouldn’t be. So try to add something extra to your email newsletters that will make yours unique and get people reading.
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Category: Email Newsletters
Writing by Brick Marketing on Friday, 16 of May , 2008 at 1:39 pm Leave a comment
Every email newsletter will have people who unsubscribe. While there are many reasons that someone would leave your email list, it is not always possible to know exactly what the issue is. Knowing why people don´t want to read your email newsletter anymore is a good start and can help you keep them on your list.
First, you´ll need to know why they are leaving. A good way to discover this is to ask. Set it up so when someone unsubscribes, they are asked to give you a reason.
- Too much information. Many people find that they subscribe to too many email newsletters and have to do a purge every once in a while. Keep them on your list by providing quality content and making yourself indispensable.
- Too many emails. If your email newsletter goes out more than once a week, it´s possible that subscribers feel rather overwhelmed with the quantity of emails that you are sending. If you find this is the case, consider backing off a little and keeping more subscribers.
- Unwanted email content. Maybe your readers thought they were signing up for something else. When they aren´t getting what they expected in your email newsletter, you will see a lot of unsubscribes.
Keeping your subscribers should be just as important for your email newsletters as gaining new ones. After all, they are already signed up and eager for information.
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Category: Email Newsletters
Writing by Brick Marketing on Thursday, 15 of May , 2008 at 11:17 am Leave a comment
Your email newsletters could actually do you more good by publishing them twice, once to your email list and once to your blog or website. Dawud Miracle on Sparkplugging CEO offers a post that points out five great reasons to publish your email newsletter online.
Should you put your ezine archives on your blog?
The simple answer? Yes!
Think about it, why wouldn’t you? Unless you keep your ezine content private, behind a membership site of some sort, there’s no reason not to archive your ezine (or e-newsletter) articles. And if you’re going to archive them, wouldn’t it make the most sense to archive them on your blog?
While there are five reasons in the post, a very good one is simply SEO. Your email newsletter likely has a lot of your keywords in it and this can help you out with the search engines. Not to mention, putting your email newsletter up on your website or blog will offer a constant stream of fresh content which will also help you when it comes to the search engines. They just love fresh content!
With that in mind, it´s a good idea to write your email newsletter with SEO in mind. Keep your keywords prominent and make sure the content you are writing is worth reading. That way it will add a lot of value to your website for your readers as well as the search engines. This can be a great way to get an SEO boost without any extra writing.
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Category: Email Newsletters
Writing by Brick Marketing on Tuesday, 13 of May , 2008 at 10:44 am Leave a comment
There is a big difference between talking to your readers and communicating with them. Email newsletters that talk at readers may be informative, but they tend not to gain huge readerships. People like that personal touch, something that makes them feel connected to you.
Some email newsletters are very good at communicating with readers, they draw the reader in and make them feel like a friend that you´re sharing information with. This helps to build trust, something that is essential in email marketing. With trusting subscribers, you´ll find that you get a lot further.
A little personal information goes a long way. Most readers will be thrilled to read a bit about you in your email newsletter. This actually works to make you seem real, but you do need to be careful that you aren´t bragging or talking down to your readers. If you read any “guru” email newsletters, you´ll have a good feel for what a little personality can do for email.
People usually enjoy hearing anecdotes about how you learned life lessons, etc. so it´s a good idea to include those in your email newsletters from time to time. Communicating with your readers is far better than talking at them and hoping they´ll want to buy what you´re selling!
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Category: Email Newsletters
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