Writing by Brick Marketing on Wednesday, 16 of July , 2008 at 8:47 pm Leave a comment
We all know that many list rental services aren`t really legit. They glean email addresses from any website or blog they can find, including forums, and then sell that as a proper opt-in list. While these businesses may not stick around too long, they are often here long enough to mess email marketing campaigns. Don`t let it be yours . . . here`s how to spot a bad list rental service.
Age: If the list rental service is too young, be very wary. Many of the non-legit sites out there are only up for a short period of time before they close and set up under a new name to continue their business.
Complaints: Do a quick search on the list rental company name and find out if there are any complaints online. If it is a scam, you will likely find more names that the service has used before.
Price: Are the prices too good to be true? This is one area where it is worth it to pay a little higher and get quality emails that you can actually use and benefit from.
Finding a legit list rental service may take some time . . . there are a lot of bad ones out there. These three tips will go a long ways toward helping you find a good service and avoiding the bad ones, though. Take the time to research a bit an densure that you are getting the best email list possible.
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Category: List Rental
Writing by Brick Marketing on Sunday, 29 of June , 2008 at 5:10 pm Leave a comment
List rental can be a huge waste of money if you don´t put the opportunity to good use. Usually, you only have one chance to write a great email to these rented lists and it has to actually get them interested in subscribing to your email list.
Give them some real info. When you include information that your readers can put to use immediately, you greatly increase the chances of them coming back and signing up.
Set up a special landing page. Having a page specifically for your list rental readers will help you convert. Include the link in that outgoing email and make sure your page is well done and gives them a reason to sign up.
Offer bonuses to list rental readers. Let them know what they´ll get (free ebooks, training sessions, etc.) by signing up for your opt in list. Motivate these people to actually opt in and your numbers will grow.
List rental doesn´t mean sending out one email and hoping in vain that someone will join your email list. Take matters into your own hands and give them a reason to sign up for your email newsletter. You could end up quite surprised by the response.
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Category: List Rental
Writing by Brick Marketing on Friday, 30 of May , 2008 at 12:45 pm Leave a comment
Let´s face it, most of the time, list rental ends up being a waste of time and money. If you don´t have the right offer, you´ll be unable to tempt those one-time readers to sign up for your email newsletter. It´s something that many email marketers struggle with, but it doesn´t have to be that way.
Basically, you need to remember that list rental is a temporary thing. Often you are only able to email the list a limited number of times before it “expires”. This means you definitely need to catch their attention and make the readers an offer they just can´t refuse.
Decide on what you will be offering in order to convince people to sign up for your permanent email list and then create a killer subject line. This will help get them to actually open the email and then read your offer. It´s usually best to put this at the top with any other informational content below. While you don´t want the email to appear to be just an ad, it´s still a good idea to make it super easy for them to see what you´re offering.
Often a freebie will be enough incentive to get people to sign up for your email newsletter, but you may want to just have them click through to a landing page first so they will be more likely to read up on your information. Take the time to plan your strategy before just jumping into list rental without a plan.
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Category: List Rental
Writing by Nick Stamoulis on Friday, 9 of May , 2008 at 9:59 am Leave a comment
In the world of email marketing and anti-spam laws it is crucial you work with a email list vendor that can provide you with a safe and valuable product to grow your business. Opt-in email lists are extremely important to gain loyalty and trust from your audience. Readers have built up a rather strong guard over the years and internet users find it very risky to read an email they were blindsided by, especially one that they were not even remotely aware that they might receive. Spammers are continuously getting more savvy and creative and before you know it you could have a virus invading the motherboard on your computer.
For any company seriously thinking about adding email marketing the there already existing arsenal of marketing efforts Buy Leads Email provides only safe, clean opt-in lists for your company to properly execute a sound email marketing campaign. Never has it been so easy to be seen by an international audience from one location. Your hand made mittens can now be seen by ski bums in Switzerland with just a few clicks.
Buy Leads Email offers opt-in lists from around the globe. With an astonishing potential of 550 million email addresses at your finger tips you can take your companies visibility across the globe and back, safely. Email marketing is relatively inexpensive compared to direct mail marketing and it also much quicker. When visiting Buy Leads Email website you can read through the many happy customer testimonials and gain the trust and confidence that you are purchasing a great product. Worried about the software to actually get your new emails out? Buy Leads Email offers free software to get your emails out to your audience quickly. Whether you are a large or small company it does not matter. These lists can propel your business and website traffic efficiently and quickly.Come and visit http://www.buyleadsemail.com and take a look at all the inexpensive packages of bulk opt-in email packages you have to choose from to take your business or organization to the next level.
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Category: List Rental
Writing by Brick Marketing on Thursday, 8 of May , 2008 at 10:29 am Leave a comment
List rental is often touted as a grand way to instantly expand your email opt-in list, but few people discuss the fact that rented lists can be next to useless if you haven´t done your research. It´s not enough to simply jump onto a website and rent a list without a second thought, just because it has your industry label on it. A “work at home mom” list isn´t necessarily interested in what you have to offer, so make sure you check it out first.
What You Need to Know About List Rental
- How were the emails collected? This will give you a good idea of how responsive they will actually be. Emails collected via paid to open programs will automatically have a lower response rate, though your open rate will be very high (they only get paid if they open the email).
- What options did people choose to be on this list? For example, it´s possible that anyone who checked a variety of options would have been placed on the list . . . rendering it very low value.
- Are people being paid to read your emails? Then they won´t be terribly responsive. Look for list rental companies who offer their subscribers information that is relevant to their needs.
Email list rental needs to be approached carefully. Make sure you know as much as possible about the list before investing your hard earned money. Often, list rental can end up being a sinkhole for your cash, but that should be easy enough to avoid by simply making sure that you understand where your emails are coming from and how they were collected. Any company not willing to provide this info should be avoided.
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Category: List Rental
Writing by Brick Marketing on Sunday, 27 of April , 2008 at 12:18 am Leave a comment
List rental is often a one time event, so you really want to make sure that you are taking full advantage of it. That means making the email that you send out to your rented list really count for something.
It´s best to get the most targeted list you can with list rental. Without it, you won´t be able to write the best email possible. When you have a targeted list, you will be able to write an email directed specifically at each person and gain the maximum results.
List rental is a bit of a turkey shoot, so it´s usually best to give them an offer that appeals to the masses. Get people to sign up for your regular opt in list and you can continue to contact them with pertinent information. But, in order to do that, you´ll need something extra special to grab their attention.
Free stuff is usually a good way to start, with coupons or a discount membership being an excellent runner up. You will need to know what motivates your list rental contacts and then stimulate that in them so they will want to sign up for your email.
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Category: List Rental
Writing by Brick Marketing on Saturday, 19 of April , 2008 at 2:03 pm Comments (1)
List rental often means that you get just one chance at impressing people. That´s hard to do, even if you have a pretty targeted market. But there is a great way to boost your list AND give your viral marketing that kick it needs by using list rental.
When you have a viral video or an ebook or report that you are giving away for free, list rental is perfect. You only need one go at the addresses. Offer them something for free, that they can in turn give away to their friends, readers, etc. and you´ll be able to get a lot of downloads. Each one is filled with links back to your site, plus any affiliate links or product URLs that you want to include. And, of course, lots of great information that the readers can use.
While promoting this viral content to your regular list is a great idea, that doesn´t mean it´s the only way to go. You can definitely use a list rental service to get your viral marketing out there even more. Encourage people to give the product away and you´ll get even more mileage out of it!
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Category: List Rental
Writing by Brick Marketing on Sunday, 6 of April , 2008 at 9:50 am Leave a comment
List rental can be a good way to boost your opt-in list if you feel that you aren´t growing it fast enough, but it isn´t always necessary. List rental is useful in many cases, but there are many alternatives that tend to work better. So when should you resort to list rental?
- When you are just starting out and have no list to speak of. At this point, list rental can give you a jumping off point until you build up your own list enough.
- When you have a special offer that you need to publicize further than just your own list. For example, if you are releasing a new product, it can be helpful to announce this to as many people as possible.
- When you have an offer that would appeal to a wide audience. It´s often difficult to get complete information on list rentals, so you´ll need to make sure that you aren´t trying to go too specific with a general list.
List rental isn´t always the best option, but it can be a very good one in some circumstances. Of course, you´ll need to ensure that you select a list rental company that offers safe, spam-free emails for use. Otherwise you could end up in quite a bit of trouble and your investment will just go to waste.
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Category: List Rental
Writing by Brick Marketing on Thursday, 7 of February , 2008 at 5:31 pm Leave a comment
List rental is something that many email marketers turn to when they need fresh email addresses. While list rental can be a great way to pick up a new group of targeted readers, it isn´t always effective. If you don´t know what you´re looking for, you could end up spending a lot of money on a pretty useless email marketing list. Here are a few ways to make sure that your list rental goes smoothly:
- Look for reputable data merchants. These will be list rental services that have been around for a long time, not some fly-by-night company.
- Make sure the emails and names are up to date. It´s very common for rented email lists to end up being fairly old and you will end up with a lot of bounces.
- Ask for a guarantee. Most decent list rental services will either give you another list or refund part of your money if you get too many hard bounces. While a certain number is normal, a very high percentage could mean the list was no good to begin with.
- Check that the list is targeted. You´ll get no benefit trying to sell luxury cars to a group of people who signed up to get college scholarship information. Talk to the list rental company and find out exactly what kind of information they collect along with the email addresses.
List rental could be a great way to expand your influence and it gives you the chance to reach a customer base that you might never have otherwise had the chance to communicate with. Just make sure the list rental company is legit and that you are getting quality information on your lists before renting the list.
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Category: List Rental
Writing by Brick Marketing on Saturday, 26 of January , 2008 at 5:35 pm Leave a comment
List rental allows you to reach a large number of people who have never even heard of you, but may be interested in your email newsletter or product. The trick is getting these one time readers to subscribe to your email newsletter!
When using list rental email addresses, you will need to be very convincing in order to convert those readers who may never hear from you again. While it would be great if they would buy from you, we know that it often takes more than one email to get people to hand over some money . . . so the next best idea is to get them to sign up for your email newsletter, turning a list rental into something far more useful.
So, how do you turn list rental one time readers into subscribers? You will have to spend some extra time crafting that email. Make sure that you repeat your subscription info at least twice during the newsletter in a clear manner, so it is obvious how to sign up. Offering a free ebook or report or even a month´s membership to a related website can be a very handy way to get folks to sign up.
Make sure that your email to the list rental addresses is one that catches their attention. You want this email newsletter to let them know that your emails are fun and interesting, so write it with that in mind. Be sure to give some great information so they realize how valuable it could be to sign up for your opt-in list. And, don´t forget the link to your sign up page!
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Category: List Rental
Writing by Brick Marketing on Saturday, 29 of December , 2007 at 5:03 pm Leave a comment
The majority of lists that you come across will offer the option of list rental or purchase. There are good and bad sides to each, of course, and it helps to know which best suits your needs.
Rented Email Lists
Rented lists are one off shots. You get to use them once (sometimes a couple of times, depending on the contract) and that´s it. There is usually very little information associated with these list rentals, so you may not have the best idea of who you are sending emails to. All accuracy in the list is based entirely on how trustworthy the list rental company is, though this is the same with a purchased list, as well.
Purchased Email Lists
Using a purchased list carries the benefit of being able to create a true relationship with your readers. You will be sending to the same people over and over again (sometimes there is a time limit on the list), rather than just once to a bunch of strangers who have no idea who you are. Also, there is usually a little more info available when you purchase a list, as opposed to list rental, where each additional piece of info may be an extra cost.
Whether you decide on list rental or list buying, this can be an excellent way to expand your audience . . . just do some research ahead of time.
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Category: List Rental
Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:49 am Leave a comment
List rental is something that shouldn´t be leaped into. You want to make sure that the list you are getting is a good one, to avoid being labeled as spam. Here are a few tips to get you on the right path.
1. Check out the registration page. You want to know how people are being signed up for these opt-in lists, so seeing where they are signing up can really help.
2. Sign up for the newsletter. You can always unsubscribe later, but this is a good test to see exactly how targeted their list rentals are. You can see just how relevant the companies they sell to are.
3. Find out what permission levels are available. Can you send out solo ads? Some email list rental companies only allow emails with their brand to go out.
4. Double check the price. Does the upfront fee give you everything you need or do you have to pay extra for things like tracking and statistics?
5. Ask about bounce policy. What happens if your emails are bounced? Legit list rental companies will usually have a small number of extra emails to help replace any bounced ones, but you should be able to either receive a partial refund or a credit if too many hard bounces occur.
Getting a good list rental company makes all these questions worth while, you will have a good, responsive list at the end of it all!
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Category: List Rental
Writing by Brick Marketing on Sunday, 9 of December , 2007 at 8:43 am Leave a comment
List rental is something that many email marketers turn to when they find their organically grown email lists just aren´t growing fast enough. If you get the right list rental company with the right rental lists available, you can really boost your email marketing venture. However, if you end up with the wrong list, you could be getting nasty emails and be reported for sending out spam.
So, where do you go to find a trustworthy list rental service? There are plenty of services out there, but here are a few points to keep in mind when choosing a list rental site:
- Look for a site that has been in business for a while.
- The list rental business should have referrals and happy customers, look for testimonials on their website.
- Often, the best list rental sites will offer more than just lists. You will find that they operate on all levels of email marketing and have a good understanding of email marketing.
List rental can be an excellent boost for your business and it is well worth finding a trustworthy list rental service that you will come back to over and over again. Just keep the points above in mind when looking for a service and you should be able to rent a list that is definitely safe.
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Category: List Rental
Writing by Brick Marketing on Friday, 23 of November , 2007 at 7:47 pm Leave a comment
List rental is one of those things that could either be very good or very bad. If you rent the wrong list from the wrong person, you could end up with a lot of trouble and spam reports on your hands. However, if you rent from the right list rental service . . . you could end up with a lot more loyal subscribers and possibly some future clients.
The trick to finding a list rental service you can trust is to do your research. Don´t just jump on the lowest price you see. It really does pay to check out list rental companies before you start handing out money, not doing so could lose you your credibility and reputation.
Asking other internet marketers which list rental company they recommend can be an excellent way to find a reliable company. If you have friends who are in internet marketing, let them know you are scouting out new list rental services and ask for their opinion on the ones you´ve found. After all, word of mouth is usually far more reliable than flashing red letters on a sales page.
If you find a list rental site that looks promising, do a search for it on Google. There will usually be some good and a little bad about every company, someone is always dissatisfied, but if the goods outnumber the bads, it might be worthwhile. You can also contact people via forums and ask about the credibility of certain list rental services. This is where community comes in handy.
A quick check with the Better Business Bureau is not amiss, either. This won´t tell you if a company is legit, but it will tell you if they have had any complaints filed against them.
Take the time to do a little research on your list rental services and you won´t be sorry. It´s the best way to make sure that you are getting the best company possible and won´t be slammed with hundreds of spam charges later on.
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Category: List Rental
Writing by Brick Marketing on Tuesday, 6 of November , 2007 at 10:46 am Leave a comment
So, you´ve decided to get into list rental, a good way to rapidly expand your marketing base . . . but not always the most secure method. There are a few signs to watch out for, though. Certain list rental companies are quite legit and make sure that they do everything in concordance with the CAN-SPAM act. But some list rental businesses simply scrape email addresses off websites and forums . . . which will cause you problems down the road. Here are a few things to watch out for when you start looking for email lists to rent.
- Too-good-to-be-true list rental pricing. If you see an ad that offers 10,000 addresses for just a few dollars, stay far, far away!
- Non-confirmed opt-ins. You want to make sure that the list rental company is confirming their opt-ins, they should state that they do double opt-ins on their site.
- High rental numbers. Find out how often the people on this list are being contacted . . . if you are the fiftieth person this month, your email probably won´t make it too far.
- No guarantees. A legit list rental company should offer you an SLA (Service Level Agreement) at the very least, with guaranteed name validation and CAN-SPAM compliance. Even better, a money-back guarantee.
- No information. A good list rental service will give you plenty of info on how they collect their names, demographic stats and more. If you see nothing more than a list for sale, move on.
It is important that you select your list rental business with great care, to avoid being labeled as a spammer. While email list rental can help you spread the word about your business, you do need to be careful, too.
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Category: List Rental
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