http://emailmarketingjournal.com Email Marketing Blog. Tue, 22 Jul 2008 20:25:51 +0000 http://backend.userland.com/rss092 en Every email marketer strives to have all his or her email content read, every time, but it`s pretty hard to even get a decent open rate these days. However there is one little trick that will make sure people keep opening and reading your emails . . . and it`s ... http://emailmarketingjournal.com/2008/07/22/email-content-how-to-ensure-all-your-emails-are-read/ People love to give their opinion on things and being able to get your subscribers actively participating a poll could be the best email marketing strategy you`ve ever employed. Whether you choose to have them email you with their answer to the poll, or set up the code on a ... http://emailmarketingjournal.com/2008/07/21/email-marketing-using-polls-to-improve-your-sales/ While you may be using a email newsletters to promote your business, a personal touch can go a long way. In fact, many people like to know that there are human beings behind the actual business, so you`ll be boosting your company`s reputation in their eyes. To really make your ... http://emailmarketingjournal.com/2008/07/20/making-email-newsletters-work-for-your-business/ You don`t want to bore your readers with your email content, but often there is just so much to say that it can be difficult to keep it short. When you realize you`ve run on too long, what can you do? Here are a few tips on shortening your email ... http://emailmarketingjournal.com/2008/07/19/when-email-content-is-too-long/ You`ve heard the rules on writing great subject lines over and over. And chances are, you pretty much stick to them in hopes of boosting your open rates. But what if I were to tell you that sometimes supposedly "bad" subject lines actually end up pulling in more readers? Making an ... http://emailmarketingjournal.com/2008/07/18/when-bad-subject-lines-are-really-good/ As an FYI to everyone, here is a new email marketing spam law as follows: In May 2008 the Federal Trade Commission(FTC) released its Statement of Basis and Purpose and Final Discretionary Rule (“final Rule”) on the CAN-SPAM ACT. This statement contains four new rules, and also contains some clarifications and ... http://emailmarketingjournal.com/2008/07/18/new-ftc-email-marketing-spam-guidance/ Have you ever used video in your email marketing campaigns? It`s a well known fact that website visitors love video and many website owners and blogs are starting to use video to convey information faster and in a more interesting format. Here`s an interesting case study on using video with ... http://emailmarketingjournal.com/2008/07/17/email-marketing-and-video-make-a-great-mix/ We all know that many list rental services aren`t really legit. They glean email addresses from any website or blog they can find, including forums, and then sell that as a proper opt-in list. While these businesses may not stick around too long, they are often here long enough to ... http://emailmarketingjournal.com/2008/07/16/list-rental-what-to-watch-for/ When email marketers are just getting started, the world of email marketing seems big and challenging. There is so much information out there that it can be difficult to process and understand what you should be trying and what simply isn`t worth your time. While you may find reading blogs ... http://emailmarketingjournal.com/2008/07/15/finding-an-email-marketing-mentor/ Sometimes the muse is with you when you`re writing email content, sometimes it`s not. And when it`s not, you`ll find that your ideas for your email content simply aren `t coming and it can be a real chore to write anything that is remotely useful or meaningful. How do you ... http://emailmarketingjournal.com/2008/07/14/when-email-content-isnt-flowing/ Email newsletters can take up a lot of time. Time that could be spent coming up with new websites, ad campaigns and publicity ideas. So, of course, it is in your best interests, as an email marketer, so speed up the process of getting your email newsletters out. Here are ... http://emailmarketingjournal.com/2008/07/13/create-email-newsletters-in-less-time/ Whether you are just getting started in email marketing or already have some experience under your belt, chances are you are always on the lookout for more information. Which is likely the reason you are reading this right now. Email Marketing Learning Sources Ask other email marketers. Be brave and write ... http://emailmarketingjournal.com/2008/07/12/email-marketing-basics-where-to-learn-them/ Brand name spam is when an email marketer uses a big name brand to get past the spam filters. While this doesn`t always work, seeing a subject line with "Lowe`s" or "Wal-Mart" in it tends to grab people`s attention. But is it a good way to go? Spam is spam, no ... http://emailmarketingjournal.com/2008/07/11/brand-name-spam-and-how-to-avoid-it/ When there is more than just one person working on email content, it tends to get a bit disjointed and it can be easy to accidentally reproduce something that your writing partner has already touched on. That`s why brainstorming sessions are so useful. When doing a brainstorm session, there are a ... http://emailmarketingjournal.com/2008/07/10/email-content-brainstorming-ideas/ When you are first starting your opt-in list, it may seem like a bad idea to divide your list in two, especially if you only have a handful of subscribers. However, it really is the best thing you can do, no matter what stage you are at in the email ... http://emailmarketingjournal.com/2008/07/09/opt-in-lists-the-value-of-splitting-them-up/ Email content often gets left by the wayside. Many email marketers get distracted by things like spam filters and the subject lines that they forget the actual email content also matters. People may open your email for the subject line, but if your email content is lousy, they will think twice ... http://emailmarketingjournal.com/2008/07/08/email-content-matters/ There are a lot of email marketing tips and techniques out there. Some of them are very good. Some of them use trickery to try and get your website visitors to sign up for your list. It`s more common than you think and if you are considering using these techniques, ... http://emailmarketingjournal.com/2008/07/07/3-shady-email-marketing-techniques-to-avoid/ Email marketing is all about selling to your readers. You may provide information and useful tips, but in the end, it`s about earning some cash and that`s fine, as long as you go about it the right way. Over at Kitzer and Bender, there is a reminder of the direct ... http://emailmarketingjournal.com/2008/07/06/email-marketing-are-your-offers-right-for-the-market/ It`s always a good idea to make sure that your email design is one that can be read easily and without problems. However, a block of wide text can often be a bit difficult to assimilate, so many email marketers find that it is easier to present email content in ... http://emailmarketingjournal.com/2008/07/05/email-design-use-columns-for-clarity/ Your subject line is what draws people into your emails. Without a great subject line, your email newsletter is much like a blob of plain mashed potatoes, sitting there on a plate. Most people are going to zip right past it and look for something a bit more interesting. When writing ... http://emailmarketingjournal.com/2008/07/03/subject-lines-to-make-email-newsletters-appealing/