Writing by Brick Marketing on Tuesday, 8 of July , 2008 at 7:55 pm Leave a comment
Email content often gets left by the wayside. Many email marketers get distracted by things like spam filters and the subject lines that they forget the actual email content also matters.
People may open your email for the subject line, but if your email content is lousy, they will think twice before reading another email from you. Many people don`t actually unsubscribe, but they just delete the emails from people they aren`t interested in reading. Don`t let that be you!
Making sure that your email content is quality is key to keeping readers interested. While your subject lines are important and getting through the spam filter is also important, your email content will end up helping the reader decide if your emails are worth reading or not.
Email content matters. Make yours great and you`ll keep them coming back even when your subject lines suck.
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Category: Email Content
Writing by Brick Marketing on Monday, 7 of July , 2008 at 3:18 pm Leave a comment
There are a lot of email marketing tips and techniques out there. Some of them are very good. Some of them use trickery to try and get your website visitors to sign up for your list. It`s more common than you think and if you are considering using these techniques, I`d have to advise against it.
3 Shady Email Marketing Tactics
Using the default check box. This is a very common trick, where email marketing experts set up their information request forms to automatically check the opt-in check box. When someone unchecks it, the form resets for any slight error and rechecks the box.
Weird wording. Just because you include a link to unsubscribe in your email doesn`t mean you are good to go. You shouldn`t bury it in a mess of links, use weird wording so no one understands that this is the actual way to unsubscribe, etc.
Tricking readers. This is all too common these days. You are asked to provide your email to access a weekly tips newsletter or something of the sort. Then, rather than receive your tips, you are bombarded with ads several times a day! Definitely a bad idea.
Not only are these email marketing tactics rude, they can also cost you. People who can`t find an easy way to unsubscribe or who haven`t really signed up for your emails will be annoyed and likely to hit the “Report Spam” link instead of trying to opt out.
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Category: Email Marketing
Writing by Brick Marketing on Sunday, 6 of July , 2008 at 8:54 pm Leave a comment
Email marketing is all about selling to your readers. You may provide information and useful tips, but in the end, it`s about earning some cash and that`s fine, as long as you go about it the right way.
Over at Kitzer and Bender, there is a reminder of the direct mail marketing rule that can also be applied to email marketing with great success.
The 40/40/20 rule of direct marketing says that the success of an email marketing campaign is based 40 percent on targeting the right audience (your email list), 40 percent on the offer you make, and 20 percent on your creative execution (including copy-writing and design).
This 40/40/20 rule is very useful in email marketing as well and it give a great starting point for how much energy you should be putting into each area. Having the right offer for your target market is a vital part of working with your email list to earn money. The rest should fall right into place without any issues, including the copywriting and promotion of the offer.
Email marketing is an area that can be very profitable, but you do need be sure you aren`t spending too much of your time on the wrong offer.
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Category: Email Marketing
Writing by Brick Marketing on Saturday, 5 of July , 2008 at 4:28 pm Leave a comment
It`s always a good idea to make sure that your email design is one that can be read easily and without problems. However, a block of wide text can often be a bit difficult to assimilate, so many email marketers find that it is easier to present email content in columns which are far faster to scan and present clear information in more than one place.
Rather than require readers to scan down the page several inches to find the next article, you can just have it begin in the next column. While this makes the email content clearer and more easily available to the reader, it also serves another purpose.
When email design incorporates columns into the email, it can be a very good way to draw the reader in. Rather than close the email when he sees the first article, which doesn`t much interest him, the reader will be presented with double the information and this can double your chances of keeping the casual reader interested.
Email design can make the difference between whether or not people are reading your email newsletters and columns make it that much easier to capture their attention.
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Category: Email Design
Writing by Brick Marketing on Thursday, 3 of July , 2008 at 4:30 pm Leave a comment
Your subject line is what draws people into your emails. Without a great subject line, your email newsletter is much like a blob of plain mashed potatoes, sitting there on a plate. Most people are going to zip right past it and look for something a bit more interesting.
When writing your email subject lines, keep in mind that people are scanning their inbox and you have to stand out. Very few readers actually sit down and work their way methodically through their emails. No, they are far more likely to reduce email time by simply running their eyes down the page. So, standing out is essential.
Using words that catch people´s attention is vital, but you also want to give an honest idea of what is inside the email newsletter. The trick to doing this is to make an action statement or to ask a question. Questions tend to pop up in email inboxes, but yours will stand out if dyou make it worth while reading.
People want to solve their problems, so by identifying the most common issues faced by your readers and then asking them about it will help draw them in. For example, you might ask your readers, “Sick of Earning by the Hour?” This implies that you have a better option and they will be more likely to click on your email.
Make your subject lines worth reading and interesting and you´ll be surprised at how fast people start to actually read your emails rather than ignore them.
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Category: Subject Lines
Writing by nick on Wednesday, 2 of July , 2008 at 1:47 pm Leave a comment
Online marketing is an industry that is growing very rapidly. With this explosion in growth comes a need for qualified employees that have the knowledge on how to properly execute effective email marketing campaigns.
eMarketingSilo can help you find the right all star employee that can help you grow your company safely. Email marketing is an area that needs to be handled with a great deal of respect. This area of marketing is sensitive to spam claims and can quickly tarnish your reputation as positive e-commerce company. It is important to hire the right employee that has the experience to get the job done right so that your organization can grow without and industry and public resistance. You can feel safe that eMarketingSilo will help you find the right employee that can get the job done the right the first time. A mistake in online marketing can sometimes lead to much greater ramifications than hoped for. This is why it is important to hire only highly qualified prospects to execute all your online marketing needs.
For more information on how eMarketingSilo can help your organization come visit the site and take a look at this organization can help you grow yours!
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Category: Email Marketing
Writing by Brick Marketing on Wednesday, 2 of July , 2008 at 1:36 pm Leave a comment
Email marketing isn´t all about email newsletters, despite what many people think. While email newsletters require quite a bit of work and upkeep, an email course is something quite simple to put together and it can actually continue earning for years, without being touched, if you set it up properly.
Advantages of Email Courses
- One time effort for long term gains. If you set up your email course properly, you´ll find that people will continue to sign up for it and will continue to buy through your links even if you don´t touch it again. This means the earning potential is unlimited!
- Repeated call to action. You know by now that getting your offer in front of people´s faces repeatedly is necessary if you want them to buy . . . well, with this email marketing technique, you´ll be doing just that.
- Ongoing communication. Once someone has signed up for your email course, you can continue to send them separate emails for as long as they remain subscribed to your list. While it´s not recommended that you do this too frequently, particularly if your email course is running at the same time, it can definitely help to make readers aware of new deals and techniques.
Email marketing can be so much more than just a newsletter and with a free email course, you are offering something of great value to your students, while managing to build up a good reputation and cement that trust with them rather quickly. It can be a good method of building your email marketing business and one that should definitely not be discounted.
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Category: Email Marketing
Writing by Brick Marketing on Tuesday, 1 of July , 2008 at 4:02 pm Leave a comment
Once your email marketing campaign reaches certain heights, you will find that you start to receive quite a bit of subscriber feedback. While it is great to be noticed and have interaction with your readers, it is also something that can bog you down and take a lot of time to deal with each day. Since time is indeed money, it´s in your best interest to figure out ways to handle reader email quickly and efficiently.
The first thing to do in order to deal with reader emails is to write a form letter. This should be as general as possible and no more than a paragraph, thanking the person for contacting you. As needed, you can add a line or two to make this more personal, but it is ideal to send out to those who just write to compliment you and who aren´t looking for an answer to a question or a specific reply. This will save you hours, particularly if you keep it as a draft in your email and simply personalize it and send it out.
Taking the time to set up email filters will also help you in your daily management of email marketing emails. The initial process can take a few hours or even a couple of days to get set up, but once it´s done, you´ll have a far easier time manageing emails and deciding which ones need to be dealt with immediately and which can be left for a bit. Press releases, for example, can be saved for future use, while JV requests can be immediately resonded to.
Develop your own system for handling the email that comes in from your email marketing campaigns. Whether you spend several minutes throughout the day dealing with it or just work on it once a day is up to you and your schedule. The point is to get it done and you could benefit greatly from responding in a timely manner to these emails.
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Category: Email Marketing Basics
Writing by Brick Marketing on Monday, 30 of June , 2008 at 5:10 pm Leave a comment
Email newsletters are essential to increasing your repeat visitors. When you have a website, it´s best to get repeat visitors. The reason for this is that you will need to have your visitors see your pitch an average of 7.2 times before they will take action. Whether that action is buying something or signing up for a free trial, you will need to ensure that your visitors come back. Very few will take the desired action their first trip to your webpage.
If you aim to get people´s email addresses and give them something useful in exchange for it, you can keep them updated on the newest articles and such on your website. You can even include your pitch in various forms at the bottom of the email newsletter and add a link to your landing page each time.
You will notice that the more email newsletters you send out, the higher your response rate is. The more your readers see your message, the higher the probability that they will act on it and head to your website to take action. This is particularly true if you are trying to make a sale. Most people are fairly resistant to making a purchase from someone they don´t know.
With an email newsletter, you will be building up trust and this will pay off in the long run when your readers are confident enough in you to pay attention when you recommend a product.
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Category: Email Newsletters
Writing by Brick Marketing on Sunday, 29 of June , 2008 at 5:10 pm Leave a comment
List rental can be a huge waste of money if you don´t put the opportunity to good use. Usually, you only have one chance to write a great email to these rented lists and it has to actually get them interested in subscribing to your email list.
Give them some real info. When you include information that your readers can put to use immediately, you greatly increase the chances of them coming back and signing up.
Set up a special landing page. Having a page specifically for your list rental readers will help you convert. Include the link in that outgoing email and make sure your page is well done and gives them a reason to sign up.
Offer bonuses to list rental readers. Let them know what they´ll get (free ebooks, training sessions, etc.) by signing up for your opt in list. Motivate these people to actually opt in and your numbers will grow.
List rental doesn´t mean sending out one email and hoping in vain that someone will join your email list. Take matters into your own hands and give them a reason to sign up for your email newsletter. You could end up quite surprised by the response.
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Category: List Rental
Writing by Brick Marketing on Saturday, 28 of June , 2008 at 8:05 pm Leave a comment
Email content is by far the most important part of keeping your subscribers coming back. If you have kicking subject lines, but dull email content, you can bet people will start deleting your emails, sight unseen, pretty fast! The way to avoid this problem is to really think about what you need to include in your email content.
A mission statement can be ideal for this. You simply write your goals for your email newsletter down and keep them in a place where you can see them frequently. This is something that will really be useful in keeping you on track with your email content.
The fact is that people don´t usually read the actual content . . . they skim it. That means large chunks of boring text isn´t going to entice them. However, if you choose to turn your email content into something that is not only loaded with useful information, but easy to read, you´ll keep your subscribers opening those newsletters for a long time.
The right email content should be fairly easy to scan, as well as being something that your subscribers can use. While sales content is fine, it isn´t the same as offering some really great, useful content. That´s what will keep your subscribers interested.
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Category: Email Content
Writing by Brick Marketing on Friday, 27 of June , 2008 at 11:25 am Leave a comment
It´s quite possible to write a lot of email newsletters and never get a response from a single one. Without having an effective email newsletter, you´ll find that no one really bothers with them. You need to catch readers´ attention and make them want to read it and then act on what they´ve just read. But how do you do this?
Tips for Compelling Email Newsletters
- Use examples. If you are trying to let people know how effective a certain technique is to make them more productive, include a case study. Reading about real people and their experiences is far more riveting than just reciting facts.
- Add statistics. Rather than simply saying “This course increased most people´s ability to speak in public”, try using actual numbers like, “This course mad 98% of students feel confident speaking in public”. Or “The product cut wasted time by an entire hour”. People love to read exactly how much something will help or change them.
- Tell them the benefits. Letting your readers know that the examples included in your email newsletter weren´t people who had a special advantage. Tell them how they can benefit, too, as ordinary human beings.
The trick to writing email newsletters that get your subscribers to act is to include information that draws them in and makes them think, “This could work for me”. That´s when you´ll start getting a good response!
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Category: Email Newsletters
Writing by Brick Marketing on Thursday, 26 of June , 2008 at 4:10 pm Leave a comment
There isn´t anything that an email marketer fears more than being labeled spam. But sometimes, even when your email newsletter makes it through the filter, people will consider it spam and click delete and unsubscribe in the blink of an eye. There are a few phrases that really set off alarms for readers and that are best to avoid.
“The price could go up at any minute! “This may be a handy tactic to pressure people into buying right now, but the fact is that most readers have caught on to the fact that most internet marketers don´t really change those prices and they will be more annoyed at the attempt to pressure them than anything.
“Late breaking news, Act Now!” This just lets your readers know that you are going to push them to buy something right this second and in many cases, they aren´t interested.
“I´ve got a very special deal for you.” When this appears in the regular email content of a trusted email marketer, it has value, but if you tend to bombard your subscribers with a lot of ads, this will just make them sigh and hit delete.
Aggressive email marketing campaigns can cause a lot of tension and unsubscribes that are very bad for your email marketing business. While getting through the spam filter is definitely a consideration, remember that your audience also has to approve your email content and not just the spam filter.
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Category: Not Spam
Writing by Brick Marketing on Wednesday, 25 of June , 2008 at 1:58 pm Leave a comment
At the very beginning, when you are getting started in email marketing and have no list to work with, it can get a bit frustrating. After all, you need someone to send your email newsletter to if you plan to make this thing work! Many opt-in techniques seem to be aimed at already established email marketers, so today I´ve compiled some opt-in techniques that will work to get your list started.
Write an ebook or ereport. Having something to entice visitors to your website to sign up for your newsletter is still one of the best ways to get started and is a very useful opt-in technique that actually works.
Guest write for a blog or two. Many blogs allow guest writers to come and post one article on their blog, with a link to their site. This can be a good opt-in technique to get a bit of publicity and aim people at your landing page.
Article marketing. This is definitely a good way to go. While you may not get hundreds of subscribers, this is the very beginning, so it´s worth putting some work into it to get even a few people on your list. In addition, these articles will work for you for years to come, bringing in a steady trickle of visitors.
Get listed in ezine directories. This opt-in technique doesn´t require that you have any subscribers and most directories are actually free, so it´s a nice low-cost opt-in technique, as well.
Starting your list means using some different opt-in techniques. These will still work when you have subscribers, but in the very beginning, it´s pretty hard to work out a JV offer when you have nothing to leverage!
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Category: Opt-In Techniques
Writing by Brick Marketing on Tuesday, 24 of June , 2008 at 9:32 pm Leave a comment
Email newsletters vary from the updates that may be sent out by some email marketers or the sales letters that some consider to be email newsletters. Newsletter by its very definition is supposed to contain information, so if your emails are packed with useful articles, links and reviews, you have yourself an email newsletter, which can be a very powerful tool, indeed.
- Build trust with your subscribers. A regular newsletter allows you to create a bond with your readers and as they get to know you and see you as a source of valid information, they will eventually be more interested in buying from you or on your recommendation.
- Create a reputation. Whether this is good or bad depends on what you write. If you are constantly trying to sell affiliate products that you have never tried, you could easily destroy your reputation, but if you always provide high quality information, it will serve you well.
- Get feedback. You´ll find that email newsletters are great for getting feedback and basically building up a relationship with your subscribers which can benefit you in the long run.
Email newsletters can be a real asset to your online business. If you aren´t currently using an actual newsletter, then it might be time to start doing so.
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Category: Email Newsletters
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