A Year of Campaign Subject Lines: Inspiration from 2024 - Email Marketing Rules

Chad S. White dishes out a year's worth of clever email subject lines that hitch a ride on holidays and seasons, giving campaigns that extra oomph. For a full rundown of these catchy hooks, check out his compilation on Oracle’s Modern Marketing Blog – and maybe steal a line or two for your 2025 marketing playbook. No need to thank us, just don't use "Season's Greetings" in August.

Domain Warming and the Importance of Domain Age - EmailKarma

New to the email game? Pump the brakes, hotshot. Your brand-spanking-new domain might be fresh, but it's also under the email world's microscope. Domains under 90 days old are like catnip for spam filters and skeptical mailbox providers. To avoid the dreaded spam folder, ease into the email scene with a good ol' warm-up—think light jogging for your domain's rep. And watch out for those "cousin domains," they're not the clever trick you think—they could tarnish your brand's good name. Remember, trust is a marathon, not a sprint.

Apple iOS 18.2: What It Means for Your 2025 Email Marketing Strategy And Beyond - Drip

Apple's iOS 18.2 is shaking up the email scene with fresh Mail features like Inbox Categories and AI Summaries, making it crucial for marketers to adapt. Preheaders are passé as AI takes over, so make your subject lines pop and content snappy. Embrace the new order—categorize wisely, authenticate emails, and personalize to avoid the batch-and-blast blues. Stand out with Branded Mail and keep an eye on your email's landing spot. Time to tweak those email strategies, folks!

Noreply email address: Best practices for your email strategy - MailJet

Noreply emails are the digital equivalent of a conversation-ending brick wall, and using them can be an email marketing faux pas. Chris Arrendale, CEO of Inbox Rev, warns that [email protected] addresses can ding your deliverability, up your spam folder residency, and sour the customer experience. Instead, embrace reply-to addresses for better engagement and avoid landing on the naughty list of ISPs and GDPR watchdogs. Keep conversations flowing and customer relationships growing by saying "No" to noreply.

Content Marketing Funnel: 3 Key Stages Explained (2025) - beehiiv

In a world with goldfish attention spans, the content marketing funnel is your golden net to catch and convert fleeting interest into loyalty. Diving into the 3 stages—Awareness (TOFU), Consideration (MOFU), and Decision (BOFU)—the article serves up a feast of strategies to keep your audience swimming smoothly from first nibble to final bite. From SEO-optimized blog posts to engaging webinars, it's all about serving the right content at the right stage, with a sprinkle of expert help and analytics to ensure you're the big fish in any pond. 🐠💡🎣

What XMail's Launch Could Mean for Email Marketers - CMSWire

Elon Musk's potential XMail launch could shake up the email world, for better or worse. While it might diversify the ecosystem and enable innovative social-email integrations, XMail could also complicate rendering and deliverability for marketers. The jury's out on whether it'll soar or crash and burn like Facebook's email flop. One thing's certain: Musk's latest brainchild is bound to ruffle some feathers in the inbox.

Email's Happening, Now With 4.48B Users Across The Globe - MediaPost

Wake up and smell the inbox! Email marketing is far from dead with a whopping 4.48 billion users globally, and it's only growing. Shopify's latest stats reveal email is the MVP for 44% of marketers, with 52% seeing their ROI double just last year. Yet, only a third of marketers are tapping into this goldmine, despite plans to beef up their email budgets. With average open rates at 36.5%, isn't it time to get send-happy? 📧💰

What is DKIM? How to explain DKIM in plain English? - EasyDMARC

DKIM and SPF are like the dynamic duo of email security, keeping your messages from turning into digital dust in spam folders. DKIM is the suave secret agent, providing a digital signature that verifies your email's origin. Meanwhile, SPF is the bouncer, listing VIP servers allowed to send emails on your behalf. Together, they work to ensure your emails reach the inbox stage, not the dreaded spam dungeon. Remember, in the world of email, trust is everything, and these two are your best allies. Keep your friends close, but your email authentication closer.

UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns - GlockApps

Say goodbye to unreliable open rates and hello to UTM tags, the email marketer's secret weapon for tracking campaign success. UTM parameters—those nifty tags you add to your URLs—let you see exactly which emails are driving traffic to your site. Dive into the world of UTM codes with a guide on setting them up and avoiding common pitfalls. Remember, clear and consistent tagging is your ticket to actionable insights. So tag wisely, analyze regularly, and watch your email efforts pay off with precision! 🕵️‍♂️✉️📈

DMARC Security in 2025 - PowerDMARC

In the cyber seas, DMARC is your trusty anchor, ensuring email authenticity and shielding your domain from the phishing pirates. It's a combo move—pair DMARC with SPF and DKIM for a trinity of email security. Newbies, fear not! Cloud-based solutions and online tools make setting sail with DMARC a breeze. And if you're looking to become a captain of email security, free DMARC training awaits. Ahoy, PowerDMARC's Ahona Rudra steers you towards calm waters with expert tips and strategies.