Inbox Tabs Become Standard: What Marketers Need to Know - Email Marketing Rules

Apple Mail's jump onto the tabbed inbox bandwagon in iOS 18 is shaking up the email marketing world. With half of all emails cuddling up in Apple's inbox, marketers better pay attention to how these new tabs sort their digital love letters. Gaming the system? Forget it, Chad S. White says. Instead, focus on measuring your email's tab tango for real success. Catch the full scoop on Oracle's blog—just don't try to comment; that ship has sailed.

Current A/B email testing tools are failing marketers. AI can fix that. - Only Influencers

Kath Pay, the email maestro, is calling out the shortcomings of current A/B testing tools—they're too simplistic and don't cut the mustard for savvy marketers. She's brewing a revolution with her AI-powered Holistic Testing Methodology, promising to spice up our email game. By tackling the grunt work and digging deeper into customer insights, AI is set to transform A/B tests from a shot in the dark to strategic masterstrokes. Get ready to say goodbye to guesswork and hello to data-driven decisions that pack a punch.

Do spamtraps exist? - Word to the Wise

In the world of email, spamtraps are like the mythical creatures of the inbox—real, but not in the way you'd think. They're legit addresses, but no human is behind the curtain, just a database waiting to catch unwary spammers. While they might not be RSVPing to your e-party, they're busy collecting data on who's naughty or nice in the email world. And don't be fooled, even these automated gatekeepers might throw you a curveball with a rare open or click—just enough to keep email marketers on their toes. Stay tuned for more on navigating this spamtrap-laden landscape.

How to Use AI in Your Newsletter Writing Workflow (ft. Kortex) - beehiiv

Staring at a blank Google Doc? Joey Justice of Kortex has your back. With over 600 ghostwritten Twitter threads, he's spilling the beans on AI-assisted newsletter writing. From capturing ideas to repurposing content across socials, his tips are newsletter gold. Remember, personality trumps AI—write from experience, and track what resonates. Want to write newsletters that stick? Talk to your past self and share those gems with flair.

Boost Email Productivity: 60 ChatGPT Prompts for Every Scenario - iPost

Drowning in email? ChatGPT's got your back with 60 prompts to jazz up everything from sales pitches to legal notices. Wave goodbye to robotic replies and hello to personalized, engaging emails that sound like you, not a machine. With tips to humanize AI chatter and workflow hacks, you'll be saving hours and charming inboxes in no time. Ready to boost productivity and make your emails a hit? Let AI draft your first pass, then sprinkle in your brand's unique flavor.

Apple Intelligence: How it Impacts Email Marketing - Moosend

Buckle up, folks, because Apple's new AI-powered features are about to shake up the email marketing game. The tech giant's latest updates include AI-generated email summaries and smart inbox categorization that could send your carefully crafted campaigns straight to the dreaded "Promotions" tab. But fear not, savvy marketers - the article lays out seven surefire strategies to keep your emails front and center, from optimizing for those AI previews to maintaining top-notch list hygiene. Time to get your AI-proofing on, folks!

B2B Bets On Email: Most Buyers And Sellers Prefer It - MediaPost

Email's not dead, especially in the B2B arena where 73% of buyers and 75% of sellers are singing its praises for solid ROI. Daily, a whopping 193 million business emails fly across the digital skies. But don't get too comfy with just one channel; email-only campaigns are slipping, losing 30% of leads year over year. Meanwhile, AI and CRM tools are the new hotness, boosting revenues and smashing sales goals. Just don't forget to call back—five times seems to be the charm.

If you query the Spamhaus Project’s legacy DNSBLs via Microsoft, move to the FREE Data Query Service - Spamhaus Technology

Email guardians, time to level up! If you're using Microsoft's network for your email flow and relying on The Spamhaus Project's free legacy DNSBLs, mark your calendars for an upgrade before April 9th, 2025. Microsoft's lack of reverse DNS is playing the party pooper, making it tough for Spamhaus to track fair use. To avoid a total email meltdown (imagine the horror!), switch to the Data Query Service (DQS)—it's still free, but with more perks like real-time updates and extra blocklists. Don't dawdle; sign up, get your key, and tweak those settings. Questions? Spamhaus is just a tweet or click away.

Breaking language barriers with GenAI translator for emails - Stripo

Bridging the language divide, next-gen AI translators like ChatGPT are stepping up to the plate, promising to smash through the awkwardness of current tools with context-savvy, brand-consistent translations. They're learning from feedback, remembering your "recipient" preference over "user," and aiming for that human touch in every email. While they're still in the batting cage, these systems could soon be hitting linguistic home runs, keeping your brand's voice pitch-perfect across the globe. Stay sharp, language lovers; the game's about to change.

Coming to Terms with Tabs: Why Apple Mail Categorization is a Good Thing - Validity

Apple Mail's new categorization has marketers sweating over inbox visibility, but it's not all doom and gloom. Think back to Gmail's tabs, which didn't tank engagement for those who kept their subscribers keen. Apple's sorting hat—dividing emails into Primary, Transactions, Updates, and Promotions—means it's time for a customer-centric email strategy. Authentic emails, dynamic content, and brand boosting can help you shine, no matter the tab. And remember, trying to trick the system is a no-go; Apple's algorithms are sharp. Stay chill, email marketers, and adapt.