- Email Marketing Journal
- Posts
- The one where we talk authentication
The one where we talk authentication
Oh My ...
All About Email Authentication
This week I am doing something a little different. I aim to publish 2 articles per category, and when there are none for a specific category, then I add some additional articles to some categories to still send out ten in total.
With everything going on in the email marketing space right now, I wanted to publish an edition focusing on email authentication only.
This means that some categories will have only one article, some will have none, and some will have way more than usual.
I am still keeping to 10 articles only.
I hope you enjoy this edition!
Richelo “Rich” Killian
Consultants
Apple VMC Support Update - Spam ResourceIn the latest "who's who" of email certification, Apple's throwing shade at Entrust's Verified Mark Certificates (VMCs) post-November 2024—those flashy icons won't show up in Apple's email domains anymore. If you're in the BIMI logo game, stick with DigiCert to keep your brand's mug shot in the spotlight. For more hot email gossip, check out Al Iverson's "Ask Al" series—because nothing says Friday like a fresh take on email tech! |
Email Service Providers (ESPs)
What is DKIM: Learn how it works and why it’s necessary - MailgunNo more masquerade balls for your emails—DKIM's here to keep the party legit. Imagine a digital bouncer, DKIM stamps your emails with a cryptographic seal of approval, proving they're not from some email-swindling party crasher. This not only keeps your domain's rep clean but also smooths the way right into your recipients' inboxes. Mailgun's guide to setting up DKIM is like a VIP pass to email deliverability, ensuring your messages mingle with the right crowd (read: avoid the spam folder). Remember, in the email club, security is the new black. |
Tools
DMARC Security in 2025 - PowerDMARCIn the digital Wild West, DMARC is your trusty sheriff, keeping email bandits at bay. This protocol, a combo of SPF and DKIM tech, is like a bouncer for your inbox, turning away those phishing miscreants trying to spoof your domain. New to the rodeo? No sweat—cloud-based solutions and online generators make setting up DMARC as easy as pie. And if you're keen to become a deputy of domain defense, free training's on offer. Just remember, come 2025, not having DMARC is like riding a horse without a saddle—you're just asking for trouble. |
How to Fix “No DMARC Record Found” in 2025? - PowerDMARCPhishing's not just a hobby for the guy at the lake anymore—it's the big fish in cybercrime, making up 22% of data breaches. If you're staring at the "no DMARC record found" error, it's time to hustle and get your email security shipshape. DMARC, a protocol that plays bouncer for your domain, needs SPF and DKIM set up to kick out the spoofing party crashers. PowerDMARC's your wingman here, helping you go from email rookie to DMARC ninja, ensuring your domain isn't the low-hanging fruit for cyber hooligans. Don't just monitor; enforce to keep those digital pirates at bay, matey! 🏴☠️📧 |
DMARC aspf Tag Explanation Guide - PowerDMARCDon't let spoofers spoof you! The DMARC aspf tag is your email's bouncer, deciding if SPF alignment should chill out or be on high alert. Choose 'relaxed' (aspf=r) for a laid-back vibe or 'strict' (aspf=s) for maximum security. But beware, a misstep could bounce legit emails. Keep an eagle eye on DMARC reports, ease into enforcement, and keep those SPF records fresh. Ahona Rudra, your go-to cyber guardian, says it's all about striking that perfect security-deliverability groove. |
How to fix 550 SPF Check Failed? [SOLVED] - PowerDMARCGot bounced back with a "550 SPF check failed" error? You're probably the one to blame, not your email pal. This hiccup means your SPF record is either MIA, bungled, or you've been playing too much tag with email forwards. Quick fix? Update your SPF record to ensure your domain's legit and dodge those spam filters. Keep it tight, folks—your email's reputation depends on it! 📧✅ |
What Is DMARC Policy? None, Quarantine And Reject - PowerDMARCEmail security is no joke, and DMARC is swooping in as the caped crusader of the inbox. With phishing scams accounting for over 30% of data breaches, DMARC's policy options—None, Quarantine, Reject—offer varying levels of defense, from a simple heads-up to a full-on door slam on sketchy emails. But setting up this digital bouncer isn't a walk in the park; it's a trek through DNS configuration that might have you calling for backup. PowerDMARC steps in as your techy sidekick, streamlining the setup with a user-friendly platform—because who doesn't want to save time and dodge headaches? |
DMARC Becomes Mandatory for the Payment Card Industry Starting in 2025 - PowerDMARCWake up and smell the cybersecurity coffee! By March 2025, the Payment Card Industry says "No more Mr. Nice Guy" to businesses slacking on email security. DMARC, the digital bouncer for your inbox, will be a must-have to keep phishing riff-raff at bay. This move aims to armor up payment transactions across healthcare, retail, and hospitality sectors. So, gear up with those DMARC shields, folks—because when it comes to protecting cardholder data, it's about to get real. |
DKIM fail: Reasons, types, examples, and how to fix it - ValimailEmail deliverability woes? DKIM fails might be your gremlin. This sneaky issue occurs when your email's cryptographic signature doesn't match up, potentially due to misconfigurations or content changes. From expired keys to DNS hiccups, DKIM fails can land your emails in digital purgatory (read: spam folder). But fear not, email warriors! Regular key updates, accurate DNS setups, and a bit of patience during DNS propagation can keep your digital missives on the straight and narrow. And if you're feeling overwhelmed, Valimail's automated solutions promise to be your DKIM knight in shining armor. |
11 reasons BIMI should be a priority in your marketing budget - ValimailReady to turn your emails into a branding powerhouse? BIMI isn't just another tech acronym to memorize—it's your ticket to making your brand's logo a familiar face in the crowded inbox party. With BIMI, your logo gets prime real estate beside your emails, boosting recognition, engagement, and security. Plus, it's a steal compared to other ad spaces, potentially upping revenue by 23%. Still not convinced? It's like a verified badge deterring those pesky email impersonators. Jump on the BIMI bandwagon before your competitors do, and watch your brand's email game soar to new heights—courtesy of Valimail, the bouncer handling the techy door policy. 📧✨ |