How often should we publish?

My plan for the Email Marketing Journal (EMJ) is to gather the most important news related to email marketing and share the top 10 weekly, plus write one op-ed in this top section.

I currently have 73 news sources I pull from, which is growing. Excluding the articles published below, I already have 86 Articles queued up to be shared as well. At the rate of 10 per week, the current queue would take 9 weeks to clear out. As this is a fast-moving environment, more posts are published weekly, so the queue will keep growing.

Sending cadence is best set at the beginning of the customer journey, and I promised you when you signed up that this newsletter would only go out once per week.

With the new information now at hand and shared with you, I want to ask you, the reader, to vote on how often we should send out this newsletter.

It’s a quick one-click vote to help me decide on the cadence of the newsletter.

Consultants

The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic] - Email Marketing Rules

Chad S. White dishes out the festive scoop on B2C holiday marketing mania, where brands cash in on the year's goodwill to woo loyal customers with a strategic blitz across email, SMS, and push notifications. The infographic reveals a revenue-rich Thanksgiving-to-Cyber Monday frenzy, with message volumes hitting the roof to capture high holiday buyer intent. It's a seasonal saga of marketing mastery where every ping could mean ka-ching! 🎄💰📈

Apple iOS 18.2 is out: My first impressions - Spam Resource

Apple's iOS 18.2 brings AI-driven previews to Apple Mail, but only if you're rocking the latest hardware (think iPhone 15 and up). For the rest, it's the slow death of preheaders. Categories are sorting things out, but may slip a meeting into promos—oops! Apple Business Connect's logos are making an appearance, but BIMI's reserved for the iCloud elite. Fancy recategorizing? Swipe and tap away. Just remember, these shiny updates are iOS exclusive—for now. Written by email wizard Al Iverson, who's been decoding spam since Y2K fears were a thing.

Email Service Providers (ESPs)

Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines - Benchmark Email

Ready to sleigh your holiday email game? The Benchmark Team unwrapped the secrets to creating festive subject lines that'll have your subscribers clicking faster than reindeer fly. It's all about blending the holiday cheer with a dash of urgency and personalization. So, deck your digital halls with catchy, clever phrases that stand out in a crowded inbox, and watch your open rates jingle all the way to the top. 🎄✉️🚀

Maximize your Christmas sales: 7 must-know tips for ecommerce success - GetResponse

In a world where inboxes are battlegrounds, Nael Chhaytli's latest update is your secret weapon. As of December 3, 2024, Chhaytli's insights are slicing through the email marketing noise like a hot knife through butter. Get ready to sharpen your strategy and cut the fluff because these tips are all about getting to the good stuff—engagement and conversions. Don't just hit send; make an impact.

Mailbox Providers (MBPs)

Email scams surge over the holiday — here’s how Gmail keeps you safe - Gmail

Holiday cheer brings scammy fear, but Gmail's on guard, deploying AI elves to block 99.9% of naughty-list emails. With new tech, Gmail users saw 35% fewer Grinchy scams this season. Stay frosty: fake invoices, celeb cons, and personal detail extortion are the scam-flavored lattes of the season. Remember, when in doubt, slow down, spot-check, and never send personal info on a whim. Keep your inbox merry, bright, and scam-free! 🎅📧🛡️

Other

Double Opt-in Email Marketing: Importance and Setup Tips - Shopify

Double trouble? More like double confirm! Double opt-in email marketing is your ticket to a cleaner, more engaged subscriber list. It's a two-click tango—subscribers sign up, then click a confirmation link in their inbox, ensuring they're really into you (and keeping you legally cozy). Shopify's got the tools to make setting up this consent-conscious process a breeze, so you can focus on crafting those irresistible welcome emails that turn sign-ups into sales. Remember, a verified fan base is a valuable fan base!

Email Analytics: Metrics You Should Be Tracking - Business.com

In today's digital bazaar, savvy marketers know that email is more than just virtual post—it's a goldmine of data waiting to be tapped. Email analytics are the pickaxes that unearth precious insights into customer engagement and conversion gems. With nearly 4.5 billion email users ripe for the picking, tracking metrics like open rates, click-through rates, and the all-mighty conversion rates can transform lackluster campaigns into ROI rainmakers. But beware the pitfalls of high bounce rates and the dreaded unsubscribe—maintain a pristine email list, or risk the blocklist. Remember, in the quest for email marketing treasure, the real loot is in the data details.

Tools

What a DNS MX Record Does and How to Fix MX Record Failures - GlockApps

DNS MX records are like air traffic controllers for your emails, ensuring they land safely in the right inbox. These unsung heroes of email delivery not only direct your messages to the appropriate server but also juggle multiple mail servers to reduce downtime and boost your domain's street cred. If they go haywire, it's not just a return-to-sender situation; it's a credibility crisis. Luckily, fixing MX missteps is doable with a little DNS know-how—just avoid pointing to CNAMEs, ensure your A and AAAA records are in check, and don't forget those PTR records for a smooth email landing.

Optimizing emails for subscribers with motor skills-related disabilities - Stripo

In the digital age, even a click can be a mountain to climb for the 968 million with motor skills-related disabilities. From arthritis to dyspraxia, these conditions make email navigation a nightmare. But fear not, with tools like eye-tracking devices and adaptive keyboards, we can revamp our emails to be inclusive havens. Big, clickable buttons and clear, descriptive text aren't just courteous—they're a must. So let's ditch the hover-traps and craft emails that truly click with everyone.

Jobs

Software Engineer - Frontend/Email (Remote) @ beehiiv

Associate Director, CRM @ e.l.f. Beauty

Events

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