Welcome to the very first edition!

Welcome to the very first edition of Email Marketing Journal, where we aim to publish the top stories in the email marketing and email deliverability space once per week.

We will bring you the latest news from Email Service Providers (ESPs), Mailbox Providers (MBPs), deliverability companies and people, and anything else relevant and important in this space.

I'm a little nervous about sending the first edition on Friday the 13th! 😱

Consultants

Email Marketing Developments in 2024 & Their Ripple Effects in 2025 - Email Marketing Rules

Chad S. White spills the tea on 2024's email marketing shake-ups, hinting at their 2025 aftershocks. Get ready to ride the ripples, marketers! For the full lowdown, surf over to MarketingProfs.com. Comments are off, but the buzz is on! 📧🌊

How to Write a Webinar Email That Converts: Best Strategies for Getting More Attendees - EmailTooltester

Drafting a webinar email might seem as easy as pie, but in the crowded world of inboxes, your invite is more likely to play hide-and-seek than bring in an audience. To avoid the echo of empty virtual seats, you need a webinar email sequence that's more enticing than the latest Netflix binge. It's not just about asking nicely; it's about crafting a siren song of subject lines, opening hooks, crystal-clear details, irresistible value propositions, and CTAs that scream "click me." And remember, knowing your audience is the golden rule—speak to their dreams and pain points, and they'll be more likely to show up than to a free buffet. Add personal touches, sprinkle in some social proof, and keep it visually tasty. Don't forget to add a calendar invite—because everyone's busy, and your webinar is the appointment they can't afford to miss. Test, tweak, and remember: one email is never enough. A well-planned sequence is your ticket to a full house. Now, go fill those virtual seats!

Is Email Marketing a Relationship Marketing Channel, or a High-Performance Sales Tool? - Only Influencers

Email marketing's not just about cashing in clicks—it's a love letter to customer loyalty, too. Mark Morin spills the beans: it's a juggling act between wooing your audience and making the sale. Get personal or go home—generic blasts are passé. Smart segmentation and thoughtful content keep subscribers swooning and shopping. Remember, true love means more than just repeat buys; it's turning customers into raving fans. So next time you hit 'send,' make sure you're sparking joy, not just transactions.

Email Service Providers (ESPs)

What is Transactional Email? A Comprehensive Guide - Emercury

Transactional emails are the unsung heroes of your inbox, swooping in with order confirmations and password resets just when you need them. Emercury's guide spills the beans on these automated gems, boasting open rates as high as 70%. They're not your average marketing blasts; they're personalized, action-triggered, and time-sensitive. From boosting customer trust to driving revenue, these emails are more than just digital receipts—they're a cornerstone of customer satisfaction and a sneaky way to cross-sell. So, if you're not already capitalizing on these click-worthy messages, you might be leaving money on the table.

Monthly Email Planner: January Edition [2025] - Moosend

Get ready to kick off the new year with a bang - our latest email marketing planner has all the tips and tricks you need to make January sizzle. From Veganuary to Lunar New Year, this guide covers the hottest seasonal trends and how to craft campaigns that'll have your subscribers begging for more. Buckle up, because January's about to get a whole lot brighter!

How ChatGPT Central Hit 60,000 Subscribers With a ‘Give Back’ Strategy - beehiiv

ChatGPT Central's founder Kris, a former data scientist, turned her AI passion project into a 60,000-strong subscriber newsletter in just 20 months, thanks to a 'give-back' ethos and the supportive infrastructure of beehiiv. Ditching Substack for its growth limitations, Kris found beehiiv's hands-on approach and features like ad integration and website building more conducive to her vision of providing value and building connections. She's not just about the numbers; Kris offers free subscriptions, personal advice, and even career help, proving that in the newsletter game, generosity breeds success and happiness trumps revenue.

Other

Understanding BIMI Certificate Types - Bimigroup

Get ready to flex your email flair with BIMI Certificates, because nothing says "trust me" like a verified logo. Dive into the world of Self-assertion, CMCs, and VMCs—the trio of logo authenticity. Self-asserted logos are the casual handshake of email validation, while CMCs wink at non-registered trademarks with a history. VMCs are the full-on trust fall, reserved for the elite club of registered or government-acknowledged trademarks. Choose wisely; your brand's inbox cred depends on it!

Email in 2025 Featuring Melinda Plemel, Spamhaus (SocketLabs) - Spamhaus Technology

Despite the naysayers, email's pulse is stronger than ever, folks! Melinda Plemel from Spamhaus confirms we're sending a whopping 361 billion emails in 2024, and it's only up from there. But it's not all inbox zero dreams—smaller brands are juggling with email authentication protocols, and the cost of compliance is no joke. Yet, there's a silver lining with industry pros linking arms tighter than ever, sharing smarts at conferences to keep our email game on point. Keep your eyes peeled for more!

Tools

What is SPF (Sender Policy Framework) and Email Delivery - EasyDMARC

Unlock the secret to flawless SPF records and say goodbye to pesky email deliverability woes! Dive into this 7-minute read for a foolproof guide to safeguarding your domain's reputation. The key? A meticulous SPF setup that keeps your emails sunny-side up in inboxes, not scrambled in spam folders. It's the SPFect solution you've been waiting for! 🌞📧

AMP Emails: The Future of Email Communication - GlockApps

Email marketing's about to get a facelift with AMP Emails, bringing the dazzle of web interactivity right to your inbox. Imagine RSVPing to events or filling surveys without tab-hopping—AMP's making it possible. But, it's not all fun and games; you'll need some coding chops and a plan for those email clients not yet AMP-ed up. Ready to boost engagement and conversions? Time to amp up your email game! 🚀✉️

Jobs

Marketing Senior Associate @ Stash

CRM & Lifecycle Marketing Consultant @ Yes Society

Marketing Operations Manager @ ClickUp

Marketing Operations Manager @ ChowNow

Salesforce Marketing Cloud Sr. Manager @ The American Institute of Architects (AIA)

Email Development Contractor @ TurboTenant

Events

SocketLabs - Virtual RoundTable - December 12, 2024

😂 Meme Of The Week