What’s in Store for Email Marketers in 2025? - Only Influencers

Email's not going anywhere, folks. Tom Wozniak predicts a 2025 where email marketing flourishes amidst tighter regulations on other channels. AI's the new director in town, revolutionizing video content in emails with ease and sass. Meanwhile, AI's also gatekeeping your inbox, summarizing and sorting like a boss. Privacy laws? They're multiplying, but don't hold your breath for a federal one. And personalization? More isn't always better. Marketers might just hit the sweet spot without breaking the bank. Stay tuned, and go easy on those Bears predictions, Tom. 🐻✉️🚀

Stop using Entrust for your BIMI Certificates - Word to the Wise

Entrust has fallen from grace in the digital trust world, with Apple joining Google in giving them the cold shoulder. Post-November 15th, Apple devices will scoff at any new Entrust-issued certificates, including those flashy BIMI ones. If your BIMI certificate is from Entrust, it's time to buddy up with DigiCert, pronto. Oh, and if you're curious about your BIMI's pedigree, just whip out some command-line magic to reveal its roots.

Talking Spamhaus with Andrew Barrett - Spam Resource

Al Iverson of Valimail sat down with Andrew Barrett from Spamhaus to demystify the enigma of blocklists in his latest "Ask Al" video. Clients often view Spamhaus as a "black box," so Al's aiming to shed some light on the subject. Tune in weekly for more email wisdom, and remember, while Al's word isn't law, civility in the comments is. Check out the chat on YouTube and subscribe for your regular dose of deliverability dialogue.

8 Strategies for Re-Engaging Inactive Subscribers in 2025 - Emercury

Wake up and smell the coffee, marketers! It's 2025, and your email list is thirsting for a refresh. Dust off those inactive subscribers and turn them back into gold with these 8 hot strategies: segment like a boss, personalize like you're their BFF, dangle irresistible offers, and get social with retargeting ads. Don't just send emails—send lifelines with surveys and A/B tests that scream "We get you!" And remember, always keep an eye on the prize with real-time engagement tracking. Ready to win back those email wallflowers? Brew up these tactics and watch your list sparkle again.

Happy New Year messages to clients & customers (+ real examples) - GetResponse

Wake up and smell the data! Email marketing just got a fresh brew with the latest insights. Open rates are soaring higher than your caffeine levels on a Monday morning, and click-throughs are spicier than the office gossip. But hold onto your mugs, because the real kicker is the ROI—turns out, emails are more cost-effective than your daily latte. Stay perky, marketers; your campaigns are about to steam up the charts. ☕💼

Double opt-in vs. Single opt-in: Which one should you use? - MailJet

In the email marketing showdown, double opt-in takes the crown over its single opt-in counterpart. Doubling up means users confirm their subscription twice, ensuring you're not ghosted by bots or typo-prone humans. This method may seem like a high jump in the subscriber signup Olympics, but the rewards are golden: cleaner lists, higher engagement, and a sparkling sender reputation. So, gear up for a bit of extra legwork, because when it comes to building a list that's all killer, no filler, double opt-in is your MVP. 🏆✉️

Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025 - MediaPost

AI is the belle of the ball in email marketing, with 88% of senders playing with its features like content creation and hyper-personalization. By 2025, expect AI to dazzle with dynamic content and more human-like website interactions. But it's not all champagne and confetti—marketers are sweating over data security and ethical dilemmas. So, buckle up, email wizards; AI's your dance partner for the foreseeable future, and it's leading the tango. 🤖✉️💃

PEC “invoice scam” - Stealing time, money, and trust from businesses - The Spamhaus Project

Beware the PEC invoice scam! Italy's certified email system, designed to legally bind digital correspondence, is under siege by cybercriminals. As the EU considers a similar setup, Spamhaus reports a surge in PEC credential theft, with scammers targeting businesses for time and money. Despite the chaos, PEC providers remain hesitant to tighten security, fearing legal backlash. For now, it's on users to stay vigilant against these sophisticated invoice schemes.

Email File Size Limits and Attachment Restrictions - GlockApps

Struggling to send that hefty presentation via email? You're slamming into the digital world's version of "you can't fit a square peg in a round hole." Email services like Gmail, Outlook, and Yahoo cap you at 20-25 MB to keep their servers sprightly and your bandwidth unburdened. Overstep the bounds, and you'll get cozy with error messages or, worse, ghosted by the recipient's server. Dodge the drama by compressing files, breaking them into bite-sized pieces, or embracing the cloud with a shareable link. Remember, MIME encoding inflates your files by about 30%, so pack light to ensure your message lands smoothly in inboxes. Keep it sleek, quick, and mobile-friendly—your email's waistline and your recipients will thank you.

The Litmus Team’s Top Email Tips for 2025 - Litmus

The Litmus team has brewed up some fresh insights for email marketers: interactive emails, lifecycle strategies, and savvy data management are the hot trends for the year. With only 44% of marketers utilizing lifecycle emails, there's room to grow in crafting messages that evolve with the customer journey. Segmentation and dynamic content are your best friends for personalization, but don't snooze on AI—these tools are time-savers, not just flashy gadgets. Need a productivity boost? Consider dedicated design tools and automation to keep those campaigns buzzing. And remember, data isn't just a four-letter word; it's the honey that sweetens your strategy. So, sip on these tips and get ready to craft emails that are more engaging than your morning cup of joe.