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4 Hallmarks of Today’s Best Email Marketing Programs - Email Marketing Rules

Email marketing aces know it's not just about avoiding the spam folder. Today's top programs boast growing subscriber lists, smash business goals (open and click rates are just the warm-up), keep spam complaints under 0.1%, and land a cozy 95%+ in the inbox. Aim for these benchmarks or get left in the digital dust.

Your Open Rates Are Wrong! Here's Why... - Send It Right

Open rates are the Loch Ness Monster of email metrics—often discussed, rarely seen accurately. Lauren Meyer exposes the murky waters of open rate tracking, revealing the sneaky tracking pixel that tricks us into false positives. Turns out, spam filters and pre-loaded images skew the numbers, making us think our emails are hotter than a summer sale at an ice cream shop. But don't toss your open rates out with the spam just yet; they're still handy as a rough guide to inbox placement and spotting when you've been ghosted to the spam folder. To really measure email success, focus on metrics that tell the true story of engagement and deliverability, like spam complaints, unsubscribes, and the almighty revenue per email. And if you're looking to boost those open rates, it's all about quality over quantity—fine-tune your list, content, and strategy to match your audience's pace. Remember, in the email marketing marathon, it's you vs. your past self—so lace up and aim for personal bests.

From Illustrator to Inbox: Perfecting Your BIMI Logo SVG - Spam Resource

Ready to make your brand's email badge shine in the inbox? Crafting a BIMI-compliant SVG logo is like a high-stakes game of "Operation"—one wrong move and buzz! No gradients, transparencies, or bitmaps allowed, and keep it under 32k, folks. Fear not, design warriors, there are tools to convert, validate, and ensure your logo is the belle of the email ball. Just remember, when in doubt, geek out and peek at that SVG code—it's less cryptic than your ex's mixed signals.

How to Use Humor in Newsletters to Delight and Engage Readers - beehiiv

In a world of inbox overload, humor is your knight in shining armor, rescuing your newsletters from the dreaded delete button. By tickling your readers' funny bones, you're not just making them chuckle—you're forging a bond stronger than the Wi-Fi at a coffee shop. Remember, it's not about being a stand-up comedian; it's about being relatable and keeping the laughs in line with your message. So, sprinkle in those dad jokes or crafty puns, and watch your engagement soar higher than a helium balloon at a birthday party.

The Invisible Deliverability Killers Marketers Ignore [2025] - Moosend

Attention, email marketers! Are your campaigns getting the cold shoulder from subscribers? Turns out, there are some sneaky "deliverability killers" that could be sabotaging your efforts. From frequency fatigue to domain history, these invisible factors can quietly undermine your email game. But fear not, our expert tips will help you slay these pesky problems and ensure your messages land in the right inboxes. Time to up your email marketing A-game, folks!

How to Analyze Your Email Marketing Campaigns with ChatGPT - Benchmark Email

ChatGPT is shaking up email marketing analysis, says Isabel Delgado. By leveraging this AI, marketers can dissect campaign data with ease, uncovering insights like a digital Sherlock. The trick? Ask the right questions. ChatGPT can help identify trends, segment performance, and even suggest content tweaks. It's like having a data whiz in your inbox—minus the coffee breaks. So, gear up, ask away, and watch your email game soar. 🚀📧

Gain insight and increase internet safety: sharing cache miss data - Spamhaus Technology

Treasure hunters of the digital realm, unite! By sharing cache miss data—those digital breadcrumbs left when your DNS goes on a quest for unvisited domains—with Spamhaus, you're not just tidying up the cyber-trails. You're arming the good folks with intel to suss out the shady characters in the vast web wilderness. And fear not, your privacy stays under wraps while you join forces to bolster internet trust and safety. Plus, you'll snag free access to some top-notch threat intel. Share away, cyber sentinels!

Fast Fraud: Hyper-Disposable Email Domains Are Quickly Spreading - MediaPost

Email security just got a new headache: hyper-disposable email domains. These digital quick-changers, with lifespans under a week, are outpacing traditional fraud block lists and now make up 46% of disposable domains. AtData's Diarmuid Thoma warns they're a growing threat, exploiting automated identity checks with their hit-and-run tactics. But don't fret, AtData's got adaptive tools to help brands block these ephemeral email evaders and keep customer interactions legit.

Everything You Need to Know About Domain Forwarding and Email Deliverability - GlockApps

Domain forwarding might sound like a snooze fest, but get this wrong and your emails could be ghosting you harder than a bad Tinder date. This digital redirect can be a lifesaver when juggling web addresses, but flub your DNS settings, and your messages might be banished to the spam dungeon. The trick is in the email magic spells—MX, SPF, and DKIM records. Keep them updated, or risk your emails being the loneliest kids in cyberspace. Don't be that person—double-check those settings and keep your digital rep sparkling.

DMARC Adoption among U.S. and Canada Retailers - dmarcian

U.S. and Canadian retailers are stepping up their email security game, with 74% of top American retail domains adopting DMARC to prevent phishing, thanks to a push from Google and Yahoo. However, there's room for improvement—54% still have no or faulty DMARC records, leaving them vulnerable. Meanwhile, our northern neighbors are trailing, with only 43% of Canadian retailers on board. The bottom line? DMARC is a must-have for fending off cyber criminals, and retailers need to tighten up their email defenses to protect their customers and their bottom line.