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Marketing, Demystified podcast: The Future of Email Marketing - Email Marketing Rules

Email marketing's not just for spamming your ex-coworkers anymore. Chad S. White chops it up on the Marketing, Demystified podcast, dishing on AI shake-ups and inbox facelifts that are flipping the script for digital marketers. They dive into AI's big moves (3:37), grapple with its brainy challenges (12:03), peek at inbox makeovers (28:01), and spotlight the shiny BIMI bling (43:25). Want to stay ahead of the curve? White's hot tip: Act now, or get left in the digital dust. Tune in for the full scoop—your future self will thank you.

Will Your Email Program Share the Same Fate as TikTok? - Only Influencers

In an email marketing world rocked by the TikTok ban scare, Jennifer Nespola Lantz serves up a reality check: Don't put all your digital eggs in one basket. She stirs the pot with a reminder that even robust email strategies can face outages, technical hiccups, and data breaches. Her recipe for success? A multichannel mix with email as a key ingredient—but not the only one. Lantz lists 8 potential pitfalls and questions to cook up a resilient marketing plan. Because when the tech kitchen gets heated, you don't want to be left with egg on your face—or worse, an empty plate.

The Deliverability Manifesto - Spam Resource

Dave Smith from Beehiiv buzzes into our inboxes with his "Deliverability Manifesto," a one-sheeter distilling a dozen key nectar points for email deliverability success. It's like a cheat sheet for not getting ghosted by the inbox. Want to avoid the spam folder purgatory? Dave's got your back. Scoop up this free wisdom and watch your emails fly straight to the promised land. Email guru Al Iverson gives it two thumbs up—so you know it's legit. 📬✨

Creating a Year-Long Email Marketing Calendar in Less Than an Hour - Benchmark Email

Feeling overwhelmed by email marketing? Fear not, dear reader! This handy guide shows you how to create a year-long calendar in under an hour, ensuring your messages are on point and your audience stays engaged. From defining goals to automating workflows, this article is a marketer's dream come true. Ditch the chaos and embrace the power of strategic planning - your future self will thank you.

The importance of data segmentation for enterprise brands - MessageGears

Enterprise brands are awash in data but often fail to harness it effectively. Data segmentation is key, allowing for personalization, operational efficiency, and proactive marketing. It involves categorizing data into meaningful groups, with advanced tools integrating directly with cloud data warehouses for real-time insights. However, challenges like data silos and manual processes hinder effectiveness. MessageGears offers a solution with its platform, enabling enterprise-scale segmentation and activation directly from the data warehouse, promising cost savings, compliance, and alignment across teams.

Lead Magnets: Can They Help Grow Your Email List? - Moosend

Attention, caffeine-fueled marketers! Dive into the world of lead magnets and discover how to turn freebie-hungry prospects into loyal customers. From ebooks to free trials, this post spills the beans on crafting irresistible lead magnets that'll have your email list growing like a weed. Bonus: Learn how to nurture those leads and turn them into sales-ready sippers. So, brew up some lead magnet magic and watch your business percolate with success!

Marshalls Defeats Privacy Lawsuit Over Email Pixels - MediaPost

Marshalls, the retail heavyweight, dodged a privacy lawsuit after a judge ruled no harm, no foul. An Arizona shopper accused the chain of sneaky email tracking with pixels, but the court wasn't buying it—no "concrete injury," no case. Seems sharing your email for deals strips you of pixel-privacy gripes, and the judge hinted that the law cited wasn't even meant for email marketing side-eyes. Another win for retail, another pixelated privacy debate fades.

Networks hosting botnet C&Cs: Same players, same problems - The Spamhaus Project

Despite Trust and Safety teams' best efforts, the same big-name networks—like Alibaba and Tencent—are repeatedly flagged for hosting botnet command and control centers. The real issue? Leadership's lack of proactive measures. Spamhaus urges a top-down commitment to robust customer verification and network monitoring to prevent cybercrime, rather than waiting for a crisis or legal push to act. The message is clear: it's time for industry giants to step up their security game and collaborate to keep the internet safe.

DKIM Setup: Can You Have Multiple DKIM Records? - GlockApps

In the world of email, DKIM is like a trusty lock on your messages, ensuring they're legit while bouncing around the internet. Unlike its email security siblings, SPF and DMARC, DKIM is the cool kid that doesn't limit you to just one DNS record. You can have a whole party of DKIM records, each with its own selector, so different email services can send on your domain's behalf without a hitch. Just make sure your DNS provider can handle the guest list, and keep an eye on them with tools like GlockApps. Email integrity, preserved. 📧🔒

Permission-Based Email Marketing: The Right Way to Get More Subscribers (Legally) - OptinMonster

Email marketing is a game best played with permission, folks. OptinMonster's guide is your treasure map to the goldmine of consent, where explicit "Yes, please!" beats the risky business of assumption. With hefty fines lurking in the GDPR and CAN-SPAM shadows, the guide is your trusty sidekick for staying lawful and boosting those open rates. Want to charm your subscribers and keep your wallet happy? Get explicit, get compliant, and let OptinMonster's tools and tips make you the email marketing hero you were born to be.