Writing by Brick Marketing on Tuesday, 30 of December , 2008 at 1:21 pm Leave a comment
Now more than ever you have to be visible in from of your customers. With the holidays behind us sending out a series of emails promoting and after holiday sales would be a smart choice. Email campaigns will be vital to any companies success right now.
Consumer confidence is at an all time low and it will take the effort of every business across the board in order to bring this confidence back to a healthy level. Keeping in front of your email list weekly will be important to keep sales moving along and keep everything a float. This is no time to pull back on your email marketing campaigns. This is the time to march forward and hit that campaign harder. Customers are not really thinking about buying things they don’t need right now until they are reminded about that specific item or service. You must remind your email list weekly on all products and services offered by your business. Now is a good time to run after holiday sales and promotions on a weekly basis in order to keep inventory moving.
Hiding from customers or pulling back on spending is not a recommended choice of action. Email marketing is relatively inexpensive compared to many other online efforts and should be the last path to go.
Writing by Brick Marketing on Monday, 22 of December , 2008 at 4:57 pm Leave a comment
Many local businesses go about each day doing their daily routines ignoring their online audience not knowing they could be sitting in gold rush of customers if they online tapped into their client email list. Email marketing is relatively inexpensive compared to other forms of marketing and is a great way to stay in touch with any audience. Here are five reasons as to why it is important for any business that requires local business to take advantage of email marketing.
1. The Recession Is Here: 2009 is going to be a strange year for all businesses large and small so it is important to use every piece of marketing ammunition you have at your disposal. Now is the time to stay on everyone’s radar screen.
2. Quick: Launching an email campaign is quick compared to other forms of marketing. Most email marketing providers offer a customization tool in order to brand it to your company with very helpful guides on how to build it. Once it is done just schedule it and it is as easy as that.
3. Your Competitors are Probably Already Doing It: Chances are you have competition no matter what you do and it is most likely that some of that competition is already emailing your audience. If you haven’t started it’s ok, just start now.
4. It is important to be Heard: Local business needs to be heard just as much as national ones do. If you are launching a promotion that you know will work it just needs to be heard dig into your email list and send out an email campaign. A proper email marketing campaign is the voice for your business. People will buy from perceived value so if your email company makes your business seem bigger than it really is the likely hood of someone picking up the phone and calling is high.
5. Online Is the Future: Online marketing is the future and it is here to stay. If you think your business does not need it you are most likely in denial. Get on board now rather than later because you will have much more to learn then.
Writing by Brick Marketing on Friday, 19 of December , 2008 at 9:15 am Leave a comment
Well this is it. One week left to get as much promotion out as possible. many online retailers are not guaranteeing deliveries before Christmas anymore but you can still push it hard with your email marketing.
Now is the time to pull out your secret weapons and really offer some great deals and promotions. I have seen retailers dropping 40% off everything coupon codes this last week in email campaigns to pull in some last minute shoppers. You really only get one time of year to justify a promotion that steep and it is in the month of December. With recent economic events its is better to move product at a fraction of profit than no profit at all. Right now who ever drops the larger discount in from of email recipients will be victorious in the race to the checkout button. The holiday season combined with the economy and people are not willing to pay full price for anything anymore. Email marketing is the quickest way to let everyone around you know just how much you are will as a company to reduce your prices. If you haven’t used your email list you to reach out to your clients than you need to climb out from under the rock you’ve been sleeping under and put together some promotions so that your client base still realizes you are a business.
Writing by Brick Marketing on Friday, 12 of December , 2008 at 3:07 pm Leave a comment
People seem to really like pictures and graphics when they look in their in box so it is important to carry your company brand right into your email marketing campaign as much as possible. If a recipient opens an email and the email has poor design quality or the connection between your email and your brand is very loose than you might start to get people unsubscribing to your email campaign or newsletter.
Your email should posses all traits and characteristics of your companies brand in order to keep peoples attention. Every single marketing effort should always be an extension of your company. Regardless whether it is online or offline. If you see that an email marketing campaign is not working like you want it to don’t be scared to make changes. When allowing an email marketing campaign to mature it will go through many tweaks and changes over it’s life time. Your email marketing campaign is like any other part of your business, somethings will work and some won’t so it is important to consistently make changes so that you can make accurate decisions as to what might be working and what you know you will never try again. Sometimes giving it a personal touch is what the campaign needs. Once in a while include a letter from your self or the president of the company to give the recipients more of a personal touch allowing them to feel closer to your brand. If your email recipients feel like you are speaking directly to them they are more likely to act on something. Whether it be visiting your website or picking up the phone to call you. Putting a little personal branding in your email might allow you to further your connection with your recipients and it might just be the extra push your email campaign needs.
Writing by Brick Marketing on Friday, 5 of December , 2008 at 11:37 am Leave a comment
So you have launched a company and you are ready to tackle your online audience. Where do you begin? There are many different areas to begin but just starting somewhere will put you ahead of many others. At some point of your online marketing you will want to start collecting email addresses.
Many of your website visitors would be more than happy to give you their email address so it is important to be able to supply them with the opportunity to do it. Never assume anything in online marketing and make sure to spell out everything for your traffic. You can sometimes put an email field right in the middle of the screen and they still won’t know where to submit it. Make sure it is not hidden also on the page as well. Nobody is going to search through your website as to where they can give you their email address. make sure when building or tweaking your website you offer a field in plain view where they can give you their email address. If you have it located on one page your website your visitor will not necessarily navigate back to that page. It is important to lay it down very clearly for your visitors on every page. having fields located on every page of your website will allow your visitor to not have to back track to a previous page to submit their email address. Often times if a visitor has to click around too much they will just end up leaving from frustration. Taking email addresses during a purchase is just a given. If you have a brick and mortar business it is important to ask your customers if they would like to give you their email address. If you haven’t been doing this you should start. It is pretty safe to say that anybody making a purchase from you can assume to receive an email at some point in time down the road.
Make it clear for all visitors where they can submit their info on your website and always ask for email addresses. Your email marketing campaign will be very important in the future to stay connected with your customers and clients.
Writing by Brick Marketing on Tuesday, 25 of November , 2008 at 10:54 pm Leave a comment
Boston email marketing firm, Brick Marketing will be conducting a network of email marketing and internet marketing related workshops. Along with email marketing these Brick Marketing workshops, conducted by president Nick Stamoulis, will be touching upon various aspects of online marketing including search engine marketing.
Nick Stamoulis will present to aspiring business owners looking to final make the big break into online marketing different techniques that will allow them to be online marketing superstars. Nick will be presenting at the Boston email marketing workshops every must have component to a successful email marketing campaign. Everything from execution, to top notch content to what it will take to get your subscribers too really open your emails and continue to read them each and every time.
For more information on Brick Marketing’s Boston email marketing workshops please visit the workshop page at the following link:
http://www.brickmarketing.com/internet-marketing-workshops.htm
Writing by Brick Marketing on Friday, 21 of November , 2008 at 9:56 am Leave a comment
There are many ways to communicate with your customer base these days. With more and more online platforms popping up every month it is sometimes difficult to keep up with everything. Between the holidays and the economy you will see more and more companies really getting into their email lists and taking advantage of all the contacts they have. Here are some tips that can help you with your email marketing campaign.
1. User Experience: an email recipient will be more inclined to read through your email and actually take interest in it if you give them something to do. A survey with a prize is always a good way to get your recipients to interact but thinking outside of the box like inviting them over to your Facebook page or Myspace and entice them to connect with your profile will help also.
2. Don’t Sell to Hard: If they open the email and they are bombarded with a hard sell technique chances are you will scare a few off to hit the unsubscribe button which is something you don’t want to happen.
3. Relate to them: Relating to your email recipients will allow them to relate to you. By offering them products and services to help them with they might be going through they will be more likely to respond to your email in a positive manner.
4. Don’t Sell: Sometimes just a resource email is the best email. By not pushing that hard sell in your email and by simply offering information that could help your recipient your email subscribers look at your company in a whole different light.
5. Think Outside The Box: Offer something that others don’t. If you have a regionally targeted business offer your email subscribers a networking event so others can meet other people and learn from each other. They will look at your company as a leader and the potential to bring in new clients will increase.
Writing by Brick Marketing on Friday, 14 of November , 2008 at 4:51 pm Comments (1)
It is no surprise that consumer spending is down and will continue to stay down for unknown period of time. It will take everything you got as a company to get people to pull out their credit cards and buy right now. Now is the time to blow the dust of your email list and really put some promotions together and get them out their in your email campaign.
People will still buy holiday gifts, they are just going to do it carefully. Right now the mass public are looking for deals. They want to get good product and save money. It is in your best interest to push that product even if it is at a reduced cost otherwise it might just sit there on your shelves through the new year. This is the time of year that people are waiting to be offered deals. If your emails offer savings, recipients will not be inclined to hit the unsubscribe button. Right now many people across the globe are looking to save money and they will probably let your email in with open arms. With the holiday’s right around the corner it will be important to be able to emphasize what savings customers have by buying from you. If you have not taken advantage of your email list in the past now is the time. Sending out an email once per week from now until the holidays offering promotions and coupon codes will help stimulate some business into your company. Email campaigns when done right can be very powerful means of communication and now is the time to really utilize them.
Writing by Brick Marketing on Friday, 7 of November , 2008 at 1:36 pm Leave a comment
Everyone these days is trying to figure out how they can save money and continue to go about their daily routine as if the economy was still the same we had a few years back. People are on edge and something like a simple email campaign trying to sell, sell, sell can set someone off on a frantic rant about your company. Right now is not the time to get your email list mad at you.
Everyone knows that companies still need to make money and stay afloat but so don’t the consumers. Be wary what you put in your email campaign. if you are trying to offer a product or service in your email campaign balance it out with the benefits of how it can save them money now. Even offering informative email campaigns on how your customers or clients can save money during these difficult times might have them look at your company in a whole different light. Email marketing is very powerful and can offer a very important message. Now is a good time where most can relate, whether they are small company or a fortune 500 everyone is looking to shave costs. Using your email marketing campaign in today’s economy by helping others can take your business much further than one might expect. When spending dollars are down people really seek out information and help and by showing exactly how your product or service can help them. By connecting with that person you are more likely to have them respond in a positive fashion to your email campaign.
Writing by Nick Stamoulis on Friday, 31 of October , 2008 at 2:53 pm Leave a comment
Online marketing for your website comes in many different shapes and colors and can sometimes leave you pulling your hair out. Constant Contact recently held a seminar that helps aspiring business owners and online entrepreneurs understand the concepts of email marketing and viral marketing for your website. This seminar covered topics on how Web 2.0 marketing is important for any growing business and how it is important to tie in aspects in your businesses daily marketing efforts.
For all of you who are not aware of what viral marketing is the process of using already established social platforms in order to increase brand recognition. This seminar covered this area and how it is important to tie in the use of video clips, interactive flash games and eBooks amongst other forms of viral marketing into your overall marketing strategy. Social media is a very important aspect in any emerging online business. Many social media websites are often times free to use but do require some time and effort to effectively tackle this type of marketing. By writing and commenting on blogs and message boards along with taking company videos and sharing them on different video sharing sites you allow your brand to build through viral marketing techniques. A great deal of your audience is probably already on these sites exploring and navigating and really interacting with others on similar interests. The focus of this seminar was to show all the attendees hwo to effectively introduce video and email marketing their online marketing strategies. The seminar covered everything from history of viral marketing and how connection speeds has alloed this segment of marketing to grow all the way to how to effectively create a compelling video.
Constant Contact’s seminar also showed just how important it is to have a properly executed email campaign. Email marketing holds two very valuable strengths:
- An email marketing campaign will allow you to effectively stay in front of your audiences radar. You don’t want your customers to start forgetting who you are otherwise your brand will never grow. Email marketing will allow your client base to know whats going on at your company
- The second is email marketing also allows you to strengthen your credibility. Sometimes people opt in with emails with doubt in their mind and after sometime of building credibility they decide to give you a call for further assistance.
For all of you looking to learn more about internet marketing for your company or website and need some guiding light please visit the New England Constant Contact Seminar page and take a look at some of the available workshops you can take advantage of.
If you are internet in learn different areas of internet marketing, please Register for a Boston area internet marketing workshop with Brick Marketing and Constant Contact by visiting:
http://www.brickmarketing.com/internet-marketing-workshops.htm
Writing by Brick Marketing on Friday, 24 of October , 2008 at 1:53 pm Leave a comment
When dealing with any sort of online marketing it is important to keep yourself organized and keep your online marketing campaign planned out and outlined. If you know that you want to do a 12 month email marketing campaign do not try to wait until the day you want to send our your email campaign but rather take some time and plan out 2-3 months worth of campaigns.
When it comes time to sitting down and putting together your email you will know exactly what you want to put into your campaign. You can change and tweak as times goes if you have something new you would like to put into the email but organization is key with online marketing. Not only will this keep you organized but it will keep you on a schedule so you don’t stray off. Often times what happens is you might look at a calendar and realize you are a few weeks off from sending your email campaign. By sitting down and working on an outline that might span over a few months it will keep you from forgetting about your campaign. By outlining months ahead will also allow you to put a base down of information you want to send and then tweak consistently as times moves on depending on what is going in your company at the time. The revisions will allow you to send a nicely polished email that should only take a fraction of the time if you were just going to sit down in front of your computer and do it from scratch.
Email marketing is important to any growing company and you truly need to treat like one of your companies golden eggs. As your businesses email lists continues to grow those are people basically asking to be contacted. With that being said they want to be contacted with something newsworthy so keep the information relevant to something you would want to see in your inbox.
Writing by Brick Marketing on Friday, 17 of October , 2008 at 8:00 am Leave a comment
Email marketing has taken many different turns and twists over the years but one rule has never changed, don’t spam. Sending out millions of emails every week selling awful products and pyramid schemes does not work anymore. The community has been conditioned to this type of behavior due to all the junk they have received over the years in their inboxes.
Many email distributors have processes in place in order to prevent this from occurring and if you break their policy your account will be shut off for good. It is important as a marketer to target individuals who are looking to be targeted. This list might consist of past customers, current customers and even people who have clearly given you their email addresses because they want to hear more from you. We still talk to many clients that feel the need to bombard millions of email address to grow their business. This approach does not work anymore and more often will hurt rather help you grow. When an email recipient is expecting some sort of contact from you they are more likely to respond with an inquiry or even a purchase rather than unsubscribing to your newsletter or email. Old school thinking in a new school environment will not help you grow your business. It is important to keep up with tactics and strategies in order to be competitive in your industry. Failure to morph in new age thinking could be the downfall to your business.
Writing by Brick Marketing on Friday, 10 of October , 2008 at 3:04 pm Leave a comment
Many different business and industries use emails to stay in front of their audience. Email marketing has been one of the first forms of online marketing and continues to be a vital ingredient in any business or organization looking to make a mark on the online ecommerce world.
Before you decide on an email marketing campaign for your business first decide what you want to use it for. Are you company that takes on new products frequently? Or are you a service provider? Make sure you have a solid outline of what your email marketing campaign must achieve for your business before you launch it. Do you want it to sell a product or do you want to provide information? These are questions that will be important because if you decide to take the wrong path in your email marketing campaigns goals than you might see that many of your subscribers are quickly unsubscribing. One thing you don’t want to do is put information in your email marketing campaign that will make your email list running in the other direction. You want to sell products? Great just don’t shove your new product down their throat or you could see your email list you have worked so hard to build quickly melt. People for the most part will always enjoy free information that could help or benefit them in any way. Filling your email with industry information or even newsworthy information about growing trends or new industry information is always smart to use. It will keep your reader alert and focused and anxious to receive your next email, if you can keep their attention with the prior one.
Writing by Brick Marketing on Thursday, 25 of September , 2008 at 12:55 pm Leave a comment
With offline marketing slowly becoming extinct local business owners with be forced to go digital or face possible defeat in their business. Many have grown their business for many years without ever turning on a computer but they might all soon change.
Email marketing to keep in touch of your current local business will be an area that many local business owners are slowly heading into. As flyers and postcards get more costly to produce and distribute the ability to stay visible online becomes relatively inexpensive considering the possible for reach for an email campaign. If you have been collecting email addresses from your clients and customers you are good shape. If you have not been than find a system that allows you to collect this piece of information because it will allow you to stay on your audience’s radar for many years. With so many different email providers online that will help you distribute your email campaign once you have your list compiled. As a local business owner trying to break into the online marketing industry it can be frustrating. Even starting off your campaign with only a handful of collected emails is better than nothing at all. If you haven’t started email marketing your local business online yet it is ok, Chances are you are not the only one but keeping in front of your local community online will be very important. More and more people refer to the internet to start any shopping research or purchasing research so you will need to stay on your audience’s eyesight to keep your business growing.
Start collecting email addresses from your clients now. Give yourself a goal of fifty email addresses and then start your campaign. Contact your clients by giving them a discount on a product or service and watch your local business grow.
Writing by Brick Marketing on Thursday, 18 of September , 2008 at 3:00 pm Leave a comment
Years ago you could purchase an email list and blast emails at them and probably drive in a good amount of traffic or business to your company website. Times have now changed and that approach just doesn’t seem to work like it used to.
Over time people have found distaste in their mouth for pushy companies or spammers flooding their inbox with useless emails. Email recipients tolerated this type of marketing for a very long time but are less prone now to react to this type email marketing. Your email marketing campaign now should be comprised of highly clean and scrubbed emails that usually consist of current clients and opt in email recipients. When someone receives an email that at some point in time they gave permission to be solicited chances are they can connect or relate to the information that is being presented to them. If they are able to make that connection between your company and their current or past interest than they will be less likely to hit the spam complaint button which can ultimately shut off your account with whatever email vendor you are using to distribute your email campaign. The last thing you want is for your email provider to shut you down before you even get ramped up. Worst case scenario that recipient unsubscribes to your email or newsletter which in the end is much more manageable than having your doors closed. Email marketing is like any other form of communication, it was great until it was used and abused and now has to be approached in an entire different fashion. Anybody having a bad day can go ahead and click on the spam button and submit that complaint but your chances are much lower if that recipient is not blinded by an email forcing an ad down their throat how you increase your brain size.
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