Email Marketing Journal – Email Marketing Blog

Writing by Email Marketing Journal on Saturday, February 13, 2010 Comments Off

Welcome to the Email Marketing Journal! Email marketing is one of the oldest forms of online marketing and still plays a very powerful role in the most successful of online businesses. Email marketing still comes with many different strategies that should be implemented when ever targeting an email marketing campaign for any business. This blog has been created so that an aspiring entrepreneur or business looking to start an email marketing campaign can successfully do this on their own.


Below are some of the various email marketing related categories that are filled with information that can help you:

Email Content – Email content is very important. The wrong email content or content with no messaging can cause your subscribers to leave and unsubscribe to your newsletter.

Email Design – You have just a few seconds to hold that email recipients attention so you have to make sure that you have the design to hold their attention and cause them to really interact with your email.

Email Marketing – Email marketing comes in many different shapes and sizes so it is very important to learn and educate yourself on what is available to you. This section outlines some of the different approaches you can take with your email campaign.

Email Marketing Basics – Maybe all you want is the basic marketing information to help your campaign get off the ground. This section will show you some of the very basic efforts that can really make a difference.

Email Newsletters – Email newsletters are a great way to get your information out to people that are subscribed to your list. Through trial and error you will figure out strategy on frequency and topic.

Email Providers – When it comes to time to start sending out your email campaign you will want to find an email provider that is right for you. We have helped you sort through some of the better ones.

FTC Spam Laws – Spam laws have gotten very strict over the years and you will want to abide by all FTC spam laws so that your account does not get shut off.

List Rental – Many people purchase or rent lists for their email campaigns. Come hear some of our thoughts regarding this topic and see if it is right for you.

Open and Click Rates – As part of your email marketing campaign you will most likely be interested in these numbers so that you know what you have to change and tweak down the road.

Opt-In Techniques – Opt-In email marketing is one of the safest ways to build your list. This ensures that you are not spamming anyone with information they might not or be interested in.

Subject Lines – Your subject lines will be very import to the overall success of your emails. The right subject line could drastically increase your email open rate.

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